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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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The Essential Guide to Virtual Conference Platforms

Leading Learning

Virtual conferences feature multiple sessions (not just a single Webinar or Webcast) and may include keynote presentations, training and education workshops, discussion areas, social networking opportunities, exhibit areas for vendors, and various other features. Often used more for marketing / lead generation events.

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Association Brain Food Weekly: 4.9.21

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During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year.

San Diego 370
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Association Brain Food: 7.22.22

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Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. It’s a time-consuming project that often creates even more change as it goes. If you’ve flown recently, you’ve probably experienced higher prices, fewer choices, and, for the unluckiest, delays and cancelations.

Price 43