Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Membersuite

JULY 6, 2022

1: Gather Your Project Stakeholders. You want them to start feeling a sense of ownership about this project. Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: 2: Make the Case for a New AMS—if the Case Hasn’t Already Been Made.

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JANUARY 12, 2024

who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. 1 CAE credit.

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member.

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GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Free trials available.

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MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Sponsorship strategy.

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SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

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JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.

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Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Temper your revenue projections. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 3: Membership Tiers and Pricing. 8: Marketing ROI.

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Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Environmental Scan. Final Report.

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.

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Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. You’ll notice that right away below the fold. Innovation Trigger.

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Higher Logic

JULY 13, 2017

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Review your event budget.

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GrowthZone

JUNE 21, 2021

Workflow automation/project management. Marketing automation. Project management. There are 5 software subscription options at different price points, ranging from Base to Complete , offering combinations of the following: FEATURES: Membership management. Email marketing. FEATURES: Marketing. Fundraising.

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DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. How to f ix it: Cover the common bases.

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

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Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. How much of the decision will be dependent upon pricing ? Project details. Certificates.

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Protech

MARCH 11, 2020

But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. . How often are members engaging in training certification courses? . What’s the proper price point for this product in our online store? . Where are your members located? .

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Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Product and content development will be approached in a collaborative, well-prioritized, and holistic way. The second layer is the content development team. Acquisition Team.

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JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. MeetingsNet ). Need some good news about covid-19?

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JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. Forget “normal.”

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

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MAY 21, 2021

Much is uncertain, but current projections can help. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit. Tue 5/25 at 11 a.m. – Host: Firespring.

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GrowthZone

JULY 24, 2018

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Pricing available on the GrowthZone website and product demos available upon request. Headquartered in St.

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Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year.

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YourMembership

JULY 17, 2014

It seems that when things change for the worse, they tend to do so very quickly- like rising gas prices. When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. One of the best ways to create relevance is to market relevance.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. And remember that price can be another barrier to joining.

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SEPTEMBER 10, 2021

To set a positive, collaborative tone for project retrospective meetings, start by sharing this Prime Directive. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns.

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