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I Heart Southwest: When Airlines Take a Community Approach

Higher Logic

Scheduled service to 97 destinations in 40 states, Puerto Rico and abroad for 2016. It was a calculated risk for Southwest to buck the system and change how airlines boarded flights, but it didn’t hesitate and “opted in” all passengers for this new process. Would this matter if the system was constantly falling apart?

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. We’re a nationwide network of 92 chapters covering all 50 states plus Puerto Rico.

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Association Brain Food Weekly: 6.1.18

Reid All About it

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).