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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc. Gen Z education.

Revenue 256
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Recruitment strategy: help millennials get jobs. Online career center. Create an online career center that features professional development programs and other career resources for young professionals.

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Association Brain Food Weekly: 10.21.16

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And, here’s the list of this week’s webinars – it’s a biggie. If your company has a webinar scheduled in the next few weeks, please send me the link. Several people in ASAE’s Professional Development section are auditing this 5-week online class on design thinking. Location: Maryland Psychological Association, Columbia, MD.

Survey 150
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Association Brain Food Weekly: 2.25.22

Reid All About it

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40