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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 257
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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue.

Maryland 274
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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service.

Revenue 257
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Association Brain Food Weekly: 3.12.21

Reid All About it

This investment can produce great returns to retention and revenue.”. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Innovation method. It means “jumping out of the system.”

Nashville 370
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Association Brain Food Weekly: 3.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Host: Fridays@4.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

This can be through external backlinks, social media and business directory listings. We helped the International Card Manufacturers Association (ICMA) rework several web pages to improve navigation, optimization and visibility of ICMA’s revenue-generating programs. Off-page SEO utilizes digital tactics externally for the brand.

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Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment.