Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Reid All About it

JUNE 11, 2021

Learn about building your association’s relationship with visitors, members, volunteers, donors, communities and students; member engagement; membership marketing implementation; and connecting your association’s brand with your audience. Presenters: Ali Niroo, CNSG Founding Member CNSG, An AppSmart Company.

Certificate 322

Certificate Technology Communications Revenue 322

Association Analytics

FEBRUARY 14, 2022

Member engagement – you can identify what products and services your members are interacting with to help increase engagement. Loyalty – data can help you understand behavior that drives the most loyalty amongst your members. Ask, “Do you want better member insights to inform strategy?”

How To 169

How To Case Study Cost Revenue 169

Reid All About it

APRIL 16, 2021

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. How Your Community Can Turn 1 Event into 365-Day Engagement. Fri 4/16 at 2 p.m. – More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership, Marketing & Engagement. Recession prep. AMS implementation workload.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 11, 2022

If you have to do long-term planning, don’t miss this engaging online session. That might be board-level strategic planning or plotting the direction of your team or department. “Being nimble” is ideal, but how does that work internally for teams? Presenter: Ronja Francoeur, Member Engagement Specialist.

Content 39

Content Strategy Technology Analysis 39