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Member Engagement Solves Everything. An Interview With Tom Morrison

Tom Morrison

Recently I was interviewed by the Michigan''s Business Network as a part of an online radio program with the Michigan Society of Association Executives on how engagement impacts associations, staff and volunteers. Make member engagement your top priority in 2015 and 2016.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

To further advance member engagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.

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Association Brain Food Weekly: 1.22.21

Reid All About it

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

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[GUEST BLOG] If Everyone Goes Left, Go Right

GrowthZone

Just about every chamber offers networking events, member promotions, business training, member-to-member discounts, etc. This strategy of duplicating what other chambers offer is safe because it doesn’t get you criticized or laughed at. There is a real problem in the chamber industry. It’s conformity. It was scary.

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Association Brain Food Weekly: 1.15.21

Reid All About it

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Host: Wicket.io.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy. Innovative Event Marketing Strategies for 2021.