Member Engagement Philadelphia Price Revenue 
Spark Consulting
MAY 5, 2014
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Knowing that total spend data was key to pricing the packages, Engel says. “It They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 .
Associations Now
APRIL 30, 2014
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. While the base dues rate is up about 8 percent to 10 percent overall, the package discounts mean a member’s “total spend” may go down.
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