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Board Member Focus Groups Tend To Be Wildly Inaccurate

Smooth The Path

When it comes to member research, and maybe even feedback, your board is not a reliable source. Board members may: Remember the good old days and want to return the association to that time. Come from a few enormous organizations with extensive resources. Be much more advanced in their careers than the average member.

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How to Leverage Your Association’s Super-Members

Smooth The Path

Set them loose on propelling the industry or profession forward and focus your energy on developing great experiences for members with insights from other groups of members, like new members or core members. Related: Move your association from community resource to community leader.

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