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Association Brain Food Weekly: 5.12.17

Reid All About it

The new CIO is more than a technology manager. They have an adeptness for business strategy and more. – ASAE Technology Section Roundtable: Digital Transformation (New York City). Presenters: Emilio Arocho, director, technology and digital strategy, Food and Drug Law Institute. Tue 5/16 at 2 p.m. –

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

You will need partners, team members and tools, which will help you glean insight from your competitors in the marketplace. In addition, you should not launch any marketing campaign without strategy , which will include some level of market research. But let your sales team manage that one. And 2) What makes you special?/Why

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

The association, a professional society in the field of healthcare, was under a great deal of pressure from its board of directors to find additional sources of revenue, and the overseas marketplace seemed ripe with possibilities. So how does a U.S. association made up essentially of U.S.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?

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Executive Connections: Train, Learn, Survive.

Executive Connections

I attended the Software Information Industry Association (SIIA) Information Industry Summit (IIS) in New York City last week, and I was encouraged by the positive attitudes expressed by leaders in the content industry. For example, read about How to Organize Your Work Email or Strategies for Customer Service.

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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). Relevance is what drives both dues and non-dues revenue.” Michelle Mason, ASQ.