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What is Customer Experience (CX)? Crash Course

Fonteva

To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. Even if the term CX is new to your organization, know that the principles are not. What are the benefits of an intentional CX strategy? Improve retention.

Course 52
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Gaming the System

Idea Architects

This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. Some key facts: The Experience Center replaced five smaller recruitment stations, but costs approximately the same.

System 60