Membership Marketing

MAY 4, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy.

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Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. Humanize: How People-centric Organizations Succeed in a Social World takes on the topic of trust in great detail. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13).

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Idea Architects

JULY 23, 2012

in order to generate extra revenues. And that has become a very real problem for organizations that. Sure, some organizations aren’t. So organizations used to a sponsorship gravy train are really. With less sponsorship dollars coming in the door, organizations now. Then some enterprising executive or.

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Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

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Association Adviser

MAY 20, 2014

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. But is that the best use of social media, especially when social is seen by most organizations as part of an integrated communications plan? percent agree); member recruitment (10.8

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

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Membership Marketing

JULY 17, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements. Speaking Engagements. Publications.

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Membership Marketing

JUNE 20, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. ► 2007. (51). growth strategies. (4).

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Membership Marketing

DECEMBER 12, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Also, here are links to some job opportunities with membership marketing organizations that you may want to explore. How to Recognize a Good Strategy? ► May.

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Membership Marketing

JANUARY 26, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Last year over 650 membership organizations took part in this research. And this year we had over 750 organizations submit their data. ► 2007. (51).

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Membership Marketing

MARCH 12, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of years ago, I shared about a dashboard that I created to help with keeping track of your organization’s membership numbers. ► 2007. (51).

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Membership Marketing

JUNE 18, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. ► 2007. (51). Cost of Wrong Strategy. (8).

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Membership Marketing

JUNE 5, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? This is known as a market expansion strategy.

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Membership Marketing

DECEMBER 30, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy.

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Membership Marketing

MARCH 9, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. Tony Rossell.

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Membership Marketing

JULY 26, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You do not know what lists, offers, messages, or timing are best for a given product or organization. ► 2007. (51). Cost of Wrong Strategy. (8).

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Membership Marketing

NOVEMBER 11, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy.

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Membership Marketing

OCTOBER 21, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. One of the membership organizations that I like to follow is Costco. Case Study: A Thriving Membership Organization.

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Membership Marketing

JANUARY 19, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. What is the best direction for your organization to increase the value equation? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

FEBRUARY 16, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Last year’s research highlighted some important trends and outcomes that membership organizations have experienced. ► 2007. (51). Speaking Engagements.

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Membership Marketing

JULY 5, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. ► 2007. (51).

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Membership Marketing

JUNE 18, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Build your organization around an idea instead of around a specific product or around a specific job or industry. Labels: Membership marketing strategy. Great post.

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Membership Marketing

MARCH 31, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. These dues related questions were also included in our 2007 Membership Dues Increase Study. ► 2007. (51). Cost of Wrong Strategy. (8). Post a Comment.

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Membership Marketing

MAY 25, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. ► 2007. (51). Cost of Wrong Strategy. (8).

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Membership Marketing

SEPTEMBER 13, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization. ► 2007. (51). Cost of Wrong Strategy. (8).

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Membership Marketing

OCTOBER 20, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase. ► 2007. (51). Good Blogs.

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Membership Marketing

APRIL 4, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ► 2007. (51). models: Part II by Splash: Refreshment For Your Small-Staff Organization » Blog Archive » Friday Top Five: Wise words. Tony Rossell.

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Membership Marketing

SEPTEMBER 13, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. ► 2007. (51).

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Membership Marketing

MARCH 27, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ► 2007. (51). models: Part II by Splash: Refreshment For Your Small-Staff Organization » Blog Archive » Friday Top Five: Wise words. ► July. (13).

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Membership Marketing

MARCH 11, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The only option now for fiscal health is to grow revenue. Resources, talent and priorities must flow toward revenue drivers.”2. Membership Marketing Blog.

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Membership Marketing

OCTOBER 7, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

APRIL 1, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I have often wondered what are the biggest challenges for organizations in growing their membership. Membership Marketing Blog. Speaking Engagements. Speaking Engagements.

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Membership Marketing

MARCH 8, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. While this is only a small percentage of the organizations overall budget, it is nevertheless a useful sum for the purpose intended.” ► 2007. (51).

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Membership Marketing

DECEMBER 13, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ► 2007. (51). models: Part II by Splash: Refreshment For Your Small-Staff Organization » Blog Archive » Friday Top Five: Wise words. ► July. (13).

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Membership Marketing

DECEMBER 9, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So a membership organization with an 80% renewal rate would have a lapse rate of 20% and an average tenure of five years (1/.20= years for the participating organizations.

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Associations Now

SEPTEMBER 26, 2013

Granted, it may not be as drastic as some cost-saving proposals that have come from USPS recently (see: dropping Saturday mail ), but several organizations whose members depend on mass mail have raised concern about the proposed rate increase. Postal Service’s decision to push for an exigent rate increase is no small change.

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Membership Marketing

MARCH 12, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. By not testing, organizations sub-optimize the effectiveness of their marketing. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4).

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