Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17).

Library 70

Library New York Social Media Maine 70

Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18).

Review 70

Review Leadership Tips Social Media 70

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? ► 2007. (51). Publications.

Strategy 40

Strategy Marketing Price Survey 40

Associations Now

JULY 11, 2016

Yet, because it can mean a lot of things—from new members and additional revenue to increased net assets or reserves—using growth alone as a board directive can be risky. Growth goals must come with strategy, which includes tactical outlines, smart executions, and measurements of the result. Identify your future. Define success.

Committee 40

Committee Revenue Process Strategy 40

Idea Architects

DECEMBER 14, 2014

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

Indianapolis 60

Indianapolis FAQ Press Release Communications 60

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

Idea Architects

JULY 23, 2012

in order to generate extra revenues. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2).

Columbus 60

Columbus DC Louisville Houston 60

Associations Now

OCTOBER 23, 2014

But the decision, which leaves roughly $2 billion in yearly revenue on the table, comes with a follow-up move that’s drawing mixed reviews. ” But the move nonetheless drew criticism from associations in the pharmacy space, with some groups saying the strategy helps CVS and hurts small-scale local pharmacies.

Philadelphia 40

Philadelphia Chicago America Products 40

Associations Now

JULY 25, 2013

According to PandoDaily ’s Hamish McKenzie, the social media giant missed a huge opportunity by not giving its applications platform, launched in 2007, a chance to grow naturally. billion in revenue and $333 million in net profit. Facebook is certainly a big company, but could it have been even bigger?

Social Media 40

Social Media Revenue Review Products 40

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

MAY 20, 2014

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. ” (David Michaelson, Managing Director, Teneo Strategy, Research Fellow Institute for Public Relations). Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. ► 2007. (51).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► March. (4).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► March. (4).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. ► 2007. (51). Post a Comment.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 4, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Report 40

Report Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 27, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 26, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2007. (51).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 20, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JUNE 18, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. . ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). ► September. (6).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

DECEMBER 13, 2010

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. ► 2007. (51).

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

APRIL 12, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 26, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

MARCH 8, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Tony Rossell. Email This BlogThis!

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). ► July.

Price 40

Price Marketing How To Survey 40