Aaron Wolowiec

JUNE 24, 2014

“It allows us to go to a lot of the exhibitors and industry experts who are part of the trade show and interview them in a casual manner,” Lex Nepomuceno, WRA’s director of communications and technology, told Associations Now. The backbone of the strategy was the Connected Learning Center, located in the middle of the exhibit hall.

Washington 100

Washington Conference System Technology 100

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. What is it?

Strategy 28

Strategy Content Tools Newsletter 28

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations.

Marketing 40

Marketing Cleveland Content Communications 40

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Email her at jandreu@naylor.com.

America 64

America Social Media Press Release Education 64

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

JUNE 11, 2013

Technology was a persistent theme during ASAE’s 2013 Marketing, Membership & Communications Conference last week. They mean nothing if they don’t get us from point A (communication and engagement with members) to point B (members actually engaging and giving feedback you can build upon). Ok #mmccon ?

Technology 40

Technology Communications Conference Committee 40

Achieve

JUNE 8, 2023

Here’s another problem you may encounter: Let’s say you can clearly define what you want to do with your campaign and why, so you jump into the planning process, skipping key steps like a feasibility study and prospect research and cultivation. This is why conducting a feasibility study is such a critical early step in the planning process.

Project 52

Project Press Release Resources Proposal 52

Association Adviser

MARCH 19, 2013

—a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Finding new members to grow your association, keeping the members you have and engaging them in the process: So how do we do that?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Associations Now

SEPTEMBER 14, 2016

A common refrain among association governance experts is that a board of directors should focus on strategy and leave the execution to staff. The member-to-member communication is so key. The member-to-member communication is so key. We do look for an enthusiasm about the membership process,” Whitaker says.

Committee 40

Committee Recruiting Recruitment California 40

Beth Kanter

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others. Elizabeth R.

Social Media 28

Social Media Analysis Case Study Maine 28

GlowGlobally

JANUARY 31, 2014

Thanks to the visionary leadership of the Council of Engineering and Scientific Society Executives (CESSE) who clearly saw the value of such an Index, we were able to partner with CESSE to launch the first edition of the GSI in July 2013. GSI 2013′s Key Findings. A Global Satisfaction Index.

Member Engagement 60

Member Engagement Products America Marketing 60

Beth Kanter

NOVEMBER 19, 2013

Harvard Business Review, March 2013. Long Live Strategy.” SSIR Blog, January 2013. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Here’s a blog post by Rachel Dearborn describing the process.

Social Media 28

Social Media Analysis Tools Strategy 28

Membership Marketing

JANUARY 2, 2014

My preference would be to follow a “ready, fire, aim” strategy. In the 2013 Membership Marketing Benchmarking Report only 16% of associations reported doing A/B tests in their marketing efforts. If you see your overall renewal rate increasing, you can congratulate yourself of the successful changes you made to your renewal process.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

MAY 30, 2014

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. ” Loggia said. Share in the comments.

United States 40

United States New York DC Industry 40

Associations Now

JULY 6, 2016

Launched in 2013, the effort includes waiving the $150 application fee for graduating FITs who apply within six months of completing their training, and ACC sends packets to training directors and local chapter leaders with a guide for getting their FITs ready to apply for the FACC designation and template recommendation letters.

System 45

System Committee Innovation Tools 45

Beth Kanter

APRIL 8, 2014

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

Tips 28

Tips Wichita Case Study Kansas 28

Associations Now

FEBRUARY 14, 2014

According to congressional records , through December 2013, this Congress has enacted 56 laws—a new post-WWII-era record low. if you pull back the veil, you’ll see another factor at play: the increased effectiveness of grassroots communities in influencing the legislative process. Challenging. Unpredictable. Gridlocked.

Products 40

Products Proposal DC Washington 40

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. August 2013 was its 29th consecutive month of membership growth. This year, ACA has embarked on a segmentation strategy that it hopes will help it keep the streak alive. March 2011 was the last month in which ACA’s membership declined.

Survey 40

Survey Price Recruiting Recruitment 40

Beth Kanter

MAY 12, 2016

based software company, created Give Local America so community foundations could host annual one-day fundraising events. The company provides the software for processing the donations, finds national sponsors to help market and promote them, and solicits matching funds to help charities attract donors and raise money.

America 28

America South Carolina Pennsylvania Austin 28

Associations Now

JUNE 25, 2013

Instead, it’s becoming an essential part of any social media strategy, including for associations—and the recent embrace of video proves it. For a while, a bet against using Instagram as part of a social strategy was safe and understandable. Nearly everyone in #mmccon LC10 says that they have a video strategy. It happens.

Video 40

Video Social Media Strategy Tools 40

Beth Kanter

JANUARY 30, 2014

We initially thought we’d get them to commit to raising $456, but we experienced glitches with the platform, our champions were confused about the process, and very few had reached their goal. You need to inspire key champions from the initial planning process and provide people with a sense of ownership over the success of the campaign.

California 28

California Social Media Strategy Video 28

Associations Now

OCTOBER 1, 2013

Thinking of giving your content strategy a kick? It’s really easy to get bogged down in your organization’s processes and to second-guess your next steps. It’s 2013, and the way people work is enormously different from the way they worked in 1993 or even 2003. But it’s very much worth it.

Atlanta 40

Atlanta Content Class Tools 40

Beth Kanter

DECEMBER 20, 2013

TechFail #GenerosityWin on Minnesota’s Give to the Max Day: Understanding social media’s role in damage control and crisis communication Guest post by Jeff Achen, GiveMN Digital Strategist. on November 14, 2013. It was then that our website—which had been processing an average of 66 donations per minute for a total of over $9.4

Social Media 28

Social Media Minnesota Team America 28

Beth Kanter

MAY 21, 2013

Case Foundation (@CaseFoundation) April 13, 2013. Dr. Mani Children Heart Foundation : To raise money using social media as part of your strategy, you need a group of champions with tight connections to your mission and voluntary opt-in email works well for this. Use the planning process to get internal buy in from staff.

Omaha 28

Omaha Project Social Media System 28

Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities. Technology.

North Carolina 60

North Carolina Innovation Technology millennials 60

Beth Kanter

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. This was supported through discussion at the event.

Social Media 28

Social Media Project Organization Newsletter 28

Velvet Chainsaw

APRIL 12, 2017

in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Widely used by associations as a tool for crowdsourcing the meat-and-potatoes education content for annual conferences, the call for speakers and sessions doesn’t need to be an arduous process. Associations value member input. Avoid spin.

Process 74

Process How To Proposal Review 74

Association Adviser

SEPTEMBER 21, 2016

You don’t simply make a declaration or introduce a new process and expect successful change. There is not a prescribed process to lead change. Communicate clearly and openly. Communicate. . Communication must be clear, consistent and relevant. Don’t forget, communication is a two-way street.

Fort Worth 60

Fort Worth Proposal Texas Communications 60

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. You must then communicate and share this content with others. Online community. Content treasurers may take many forms.

Content 100

Content Newsletter Social Media Case Study 100

Eric Lanke

JUNE 17, 2013

image source Last week, in Member Engagement and Association Building Blocks , I wrote about the story I told at the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. It can be a very powerful combination.

Member Engagement 100

Member Engagement Committee Project Resources 100

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. The brain processes visual information 60,000 times faster than text — 3M Corporation, 2001. —90 We Are Wired To Be Visual. NOW IS THE TIME!

Video 28

Video Content Marketing Strategy 28

Beth Kanter

FEBRUARY 19, 2014

But transparency is not just about sharing information and processes. These sections are different pathways towards becoming more open and are summarized in this nifty infographic : Behind Closed Doors: Sharing Grantee Selection Processes and Grantee Data. Communicating Well: Connecting Using Every Opportunity.

Report 28

Report Case Study Social Media Proposal 28

Beth Kanter

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. 2013: A Year in Social Media. Here’s what I learned: Global Social Media and Mobile Usage Studies and Internet Penetration.

Social Media 28

Social Media Organization Class Project 28

Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference. Doing this trumps any “gift.”

millennials 150

millennials Committee Project Recruiting 150

Association Adviser

NOVEMBER 7, 2013

By the end of 2013, EventSpot estimates that 81 percent of U.S. You may or may not be aware of the potential use of near-field communication (NFC) technology, a wireless data exchange technique through smart phones or an NFC built badge that is accurate to within 10 cm. Raisa delivers digital content strategy for several start-ups.

Technology 60

Technology Cost Social Media Content 60

Beth Kanter

AUGUST 10, 2016

Today, the Foundation has released a new report: “ Beyond the Dollars: The Long-Term Value of Giving Days for Community Foundations ,” written by Third Plateau Social Impact Strategies. Have your technology crisis communication messaging ready. Goglia emphasizes proactive communications with the local nonprofit community.

America 28

America Texas Sacramento Colorado 28

Associations Now

OCTOBER 4, 2013

You’ve got to have the process—and the people—in place to make it work. — Thad Lurie, CAE, CIP (@ThadLurie) October 4, 2013. Writing for Mission Critical , a blog that focuses on association technology issues, Thad Lurie, CAE, talks about the importance of process and govenance. The 60/40 Rule. link] #assnchat #nten.

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Social Media System Project Content 40