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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

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Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Some of those highlights in today’s Social Media Roundup: Tools to Watch. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Amanda Kaiser (@SmoothThePath) June 17, 2014.

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Social Media Roundup: Keep Your Social Networks Safe

Associations Now

In today’s Social Media Roundup, learn about an upcoming guide to protecting your accounts and more: Safeguarding Social Media. A service to protect your business as you scale up social media: [link]. — HootSuite (@hootsuite) February 27, 2014. – #assnchat [link].

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Social Media Roundup: Stop Riding Someone Else’s Coattails

Associations Now

Also: employee management processes that encourage cultural change. More details in today’s Social Media Roundup: Leveraging Someone Else’s Name. — Jay Yarow (@jyarow) May 14, 2014. Culture vs. Process. Today's blog: Focus on Management Processes [link] #assnchat #corpculture.

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Social Media Roundup: An Overlooked Arsenal in the War for Talent

Associations Now

— Sarah Sladek (@SarahSladek) August 20, 2014. The potential benefits of an inclusive hiring process are extensive, writes David Chavern, president of the U.S. . — Jim Roberts (@nycjim) August 20, 2014. The post Social Media Roundup: An Overlooked Arsenal in the War for Talent appeared first on Associations Now.'

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Listen: Don’t just hear

Aaron Wolowiec

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. As part of the conference registration process, get people thinking about their listening goals.

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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. But marketing?

Marketing 100