Membership Marketing

JANUARY 10, 2014

We have just launched the questionnaire for the 2014 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. Last year nearly 700 membership organizations took part in this research. You can participate using this survey link.

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YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

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Associations Now

APRIL 13, 2015

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. What is “organic,” anyway? OTA estimates that a check-off program could raise at least $30 million to $40 million a year.

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Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. In fact, 70 percent of the organizations reported two to 10 vacancies in their organizations. 1, with marketing and communications taking the No.

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Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

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Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Re-thinking membership. Measuring social media.

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Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. To ensure that you’re compliant, “organizations should take a close look at their sign-up process,” Rothermel says. That period ended July 1.

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Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

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Associations Now

MARCH 11, 2014

Sometimes, the best lessons come from seeing how other organizations do things. From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. Buy, Don’t Rent.

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ChatterBachs

DECEMBER 1, 2013

Jay Daughtry is available to facilitate staff retreats and team-building exercises in 2014. Organization Idol. Content Marketing Lessons from Major Brands. The first 25 session commitments for 2014 received prior to December 31, 2013 will receive a 10% discount off standard rates. The Tattoo Question. The Lemonade Stand.

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Associations Now

MARCH 6, 2017

And the numbers are slightly more sober when the study is limited the 71 associations that participated in the ASAE Foundation’s compensation study in 2012, 2014 and 2016; there, the increases are more modest, with the median increase at nearly 17 percent across the four years. That’s what we call a human capital risk. ”.

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Associations Now

MAY 1, 2014

Nearly 200 million data records were reported stolen during the first quarter of 2014, according to a new data breach report—a 233 percent increase over the same period in 2013. Some organizations are handling customer data responsibly, and others are not.”. The most effective data thieves: “malicious insiders.”.

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Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. What makes an effective organization? One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.”

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YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

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Associations Now

FEBRUARY 12, 2014

Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event. Not every marathon hopeful will qualify or be able to travel to the city to compete, so organizers at the Boston Athletic Association are enlisting technology to spread the spirit of the 2014 Boston Marathon around the world.

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Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” The first are environmental challenges outside the organization. The second are institutional challenges inside the organization.

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

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GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D, In 2015, a major U.S.-based

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Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Results at Hand develops mobile-centric solutions for associations, events and direct sales organizations. Mobile Payment Systems. Mobile Video. Mobile Advertising.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

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Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Your membership organization started the year with 500 members. Your retention rate is a signal for your organization. That wasn't so bad, was it?

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Associations Now

MAY 1, 2014

Facebook’s Dwindling Organic Reach. — Briana Kerensky (@BrianaArden) May 1, 2014. We’ve covered the increasing difficulty organizations have reaching their fans on Facebook due to algorithm changes. — Mashable (@mashable) May 1, 2014. Facebook Logins Expand to Mobile.

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Aaron Wolowiec

JANUARY 7, 2014

First, I’d like to take this opportunity to wish you a very happy, healthy and prosperous 2014. And for still others, it means a time to catch up, organize and reflect. It’s in these moments of reflection I’m reminded that in 2014 we must be briefer and clearer. Forget the top 10 lists and the crystal ball predictions.

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Velvet Chainsaw

JANUARY 14, 2014

Just be ready to prove why a sponsor’s dollars are well spent on your organization. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. No marketing investment is easy to measure. Aligning their investment to their marketing objectives.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

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Associations Now

NOVEMBER 24, 2019

Associations can often struggle to launch a foundation or sister organization. It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. One persevered by sticking to its vision.

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Plexus Consulting

JUNE 4, 2014

Eleven other nonprofit organizations that had been shrinking in size, managed to reverse or reduce their losses and performed on an average 22% better than before they used the firm’s management consulting services. The financial results used in this report come from publicly listed sources as is required by all tax exempt organizations.'

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Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

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Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. The fourth registrant from each organization is free.

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Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

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Velvet Chainsaw

NOVEMBER 4, 2021

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. This was shortly after the killings of Trayvon Martin in Sanford, Florida, in 2012, and Michael Brown in Ferguson, Missouri, in 2014. Here are some suggestions. Choose Your Charity.

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Virtual

JULY 2, 2014

First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. Our influential technology-focused client organizations helped us succeed.

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YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

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Plexus Consulting

JUNE 23, 2014

growth now projected for the US economy for 2014 by both the Federal Reserve Board and the International Monetary Fund. But the key take-away from this survey data is that top performing associations are helping to define their markets rather than trailing them.'

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