Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. What makes an effective organization? One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.”

Social Media 150

Social Media Innovation Survey Leadership 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

ChatterBachs

DECEMBER 1, 2013

Jay Daughtry is available to facilitate staff retreats and team-building exercises in 2014. Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. Organization Idol. Communicate Like You’re Life Depended on It.

Social Media 28

Social Media Discount Innovation Team 28

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. To ensure that you’re compliant, “organizations should take a close look at their sign-up process,” Rothermel says. That period ended July 1.

Marketing 54

Marketing Email Marketing Class System 54

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Sandra Giarde, CAE (@sgiarde) June 17, 2014.

Social Media 40

Social Media Newsletter Tools Conference 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Cloud Storage and the Personal Cloud.

Social Media 100

Social Media Survey Video Technology 100

Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” The first are environmental challenges outside the organization. The second are institutional challenges inside the organization.

Marketing 40

Marketing Survey Tips Strategy 40

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

Social Media 40

Social Media Content Marketing Report 40

Virtual

JULY 2, 2014

First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. Our influential technology-focused client organizations helped us succeed.

Las Vegas 100

Las Vegas Technology America Certificate 100

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

Video 40

Video Report Marketing Email Marketing 40

Spark Consulting

MARCH 4, 2015

In April, Peggy and I are going to be presenting a 201 take on mission driven volunteering for the Higher Logic webinar learning series, focusing on the critical role of effective volunteer management and orientation and sharing practical ideas for how you can get started introducing mission driven volunteering in your organization.

California 150

California Case Study Member Engagement Review 150

Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Establish and Communicate Membership Value. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. Ask yourself “why?”

Content 40

Content Marketing Newsletter Strategy 40

Higher Logic

AUGUST 18, 2016

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects.

Innovation 120

Innovation Maine Education Products 120

Aaron Wolowiec

SEPTEMBER 2, 2014

Here you can easily replace the word “companies” with any functional area or department within your organization. 82% of Fortune 500 CEOs feel their organization did an effective job of strategic planning. Only 14% of the same CEOs indicated their organization did an effective job of implementing the strategy.”

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Associations Now

AUGUST 2, 2017

Having easy access to that data is something we know our members want,” said Dana Rehm, AGU’s senior vice president of marketing, communications, and engagement. We want to see how they receive the idea of an organization like AGU opening our data and inviting others to work with it,” Rehm said.

Social Media 91

Social Media Software Content Products 91

Associations Now

MAY 5, 2019

All told, Prather has held six jobs at NTA, and she first schooled herself in the association by expanding her repertoire in its communications department: writing, public relations, marcomm. I stayed in the marketing and communications realm, and that’s where it kept expanding,” she says. Know when you’re ready.

Kentucky 80

Kentucky Communications Leadership Course 80

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. The outcome of the U.S. Engage More and Sell Less.

Member Engagement 100

Member Engagement Strategy United States Survey 100

YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Use Data to Strengthen Yo ur Relationships. Form Strategic Alliances. Stay tuned!

Association Management 150

Association Management Guidelines Resources Cost 150

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Cameo: ◦ Each participant has only 60 seconds to communicate idea.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Cameo: ◦ Each participant has only 60 seconds to communicate idea.

Organization 28

Organization San Francisco Social Media Austin 28

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Communications 60

Communications Technology Tools Marketing 60

Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

Social Media 40

Social Media Tips Tennessee Nashville 40

Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

Social Media 40

Social Media Tips Tennessee Nashville 40

Associations Now

JANUARY 13, 2020

When your organization is knee-deep in setting technical standards for the broader world, don’t forget that mere mortals have to use this stuff, too. Technical standards often need marketing help, because the message needs to to do more than simply explain a new technology. The USB Implementers Forum learned this lesson recently.

Technology 75

Technology Products Marketing Innovation 75

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

SCD Group

JUNE 19, 2014

A growing number of organizations (companies, churches, associations) have begun using Throwback Thursdays (TBT) as a social media strategy to promote elements of their organization. Is your organization using Throwback Thursdays to promote your association or its events? What is Throwback Thursday ?

Wisconsin 40

Wisconsin Social Media Communications Marketing 40

Associations Now

MAY 3, 2017

Some organizations said the 2016 election had a negative impact on receipts. The survey results are based on responses from representatives of 941 organizations. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

Report 55

Report Survey Strategy Communications 55

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Higher Logic

SEPTEMBER 15, 2016

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide.

Certificate 120

Certificate Texas Resources Member Experience 120

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. Membership is open to U.S. Badging Platform: Credly. National Wood Flooring Association.

LMS 252

LMS Certificate Library Education 252

Associations Now

JUNE 24, 2014

As a session at ASAE’s 2014 Marketing, Membership & Communications Conference highlighted, for all the skills your IT department has, your best tool for leveraging their know-how may be to build a good working relationship with them. Communication’s Role in Tech. Here’s why. It's a pain.

Project 40

Project Technology Communications Analysis 40