Associations Now

DECEMBER 13, 2016

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. The Coaches v.

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YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

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WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. Employers with this mindset have it backwards. Do your research.

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How To millennials Handbook Survey 229

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. “That immediately gave us an idea that perhaps LinkedIn is a good place to try to find like-minded people and attract them to the organization,” she says. .

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Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. Define Awareness and Recruitment Strategies.

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Associations Now

APRIL 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Here are some words of advice from three marketing insiders. A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies.

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Tips Marketing Social Media Survey 40

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

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Content Marketing Social Media Newsletter 40

Membership Marketing

MAY 28, 2014

What an increasing number of organizations are doing is re-packaging their traditional membership offering to appeal to new market segments and to adjust to new business realities. They are encouraging the market to drive their membership product instead of their bylaws. There is one change in particular to highlight.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The Roadblocks to Success.

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Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Talent is a key ingredient to any organization’s well-being. This includes social media recruiting.

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Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. MGI) , analyzed and compared membership trends from 914 organizations. (MGI)

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Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. For many organizations, membership is looking pretty solid these days, thanks to all the new faces. — Amanda Kaiser (@SmoothThePath) April 2, 2014. Also: the consistent craft that drives innovation.

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Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

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Strategy Recruiting Recruitment Survey 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

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Social Media Communications Content Strategy 60

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Incline Marketing (@InclineMktg) March 19, 2014. The professionals on the Incline Marketing blog offered up five reasons why your nonprofit organization should use Pinterest to spread its message. A Pin Is Worth a Thousand Words. ht @ InclineMktg ).

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Associations Now

APRIL 18, 2014

Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. As millennials continue to stake their claim to the job market, many nonprofits are scrambling to adapt and grow with them.

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Associations Now

MAY 8, 2013

Take it from marketing geniuses: leaving an impression in members’ minds can benefit your organization. One of the basic principles of marketing is that brands should strive to leave a lasting impression in consumers’ minds. But your organization can thrive with the right plan for recruiting and retaining members.

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Boston Recruiting Recruitment Education 40

Associations Now

MAY 19, 2016

MassTLC reports that of the 17,000 new jobs created in the Massachusetts technology industry between 2007 and 2014, just 4,000 of them—24 percent—went to women. It’s hard to go up against states that are dramatically bigger and have larger markets.

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Massachusetts Industry Boston Recruiting 40

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

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Recruiting Recruitment Newsletter Membership Management 40

Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. Overall, organizations are becoming not only smarter in their use of social media but braver.

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Social Media United States Survey Video 40

Associations Now

SEPTEMBER 3, 2015

If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up? That same study found that, in the last year, two-thirds of organizations had sourced new hires through social media.

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Associations Now

SEPTEMBER 26, 2014

— Silverbear (@SilverbearLtd) September 26, 2014. The company uses the metaphor of a leaky bucket, explaining that pouring new members in at the top is good at first, but attrition can slowly drain the organization. Make sure your members know how they can use you as a marketing resource. Acquisition. Other good reads.

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New York Social Media Recruiting Recruitment 40

Associations Now

JUNE 1, 2016

Kerri McGovern, senior director, marketing and member services at ACA, says members reaching about a decade as chiropractors are “in the sweet spot of their practice,” meaning they’ve passed from an early-career phase of learning and growth into a more established stage. Get leaders involved in retention. .

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Recruiting Recruitment Report Course 40

Associations Now

JULY 14, 2014

If associations need an example of the kind of talent development opportunity offered by today’s disrupted education market, they need look no further than Germany’s national soccer team, which just completed a remarkable run at the 2014 World Cup in Brazil, capturing its first championship at the global tournament since 1990.

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United States System Team Recruiting 40

Associations Now

MARCH 2, 2016

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. The rise in student participation at AIChE has, of course, given the organization a bigger pool to draw from for future professional (i.e.,

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Metro Illinois Detroit United States 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 Your history?

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millennials Texas Content Marketing 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. They take the summer off.

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

MARCH 12, 2015

The partnership is an example of how organizations can capitalize on pop culture to promote their mission or cause, not unlike how associations have taken advantage of films and award shows to advance their work. Capitalizing on a viral Instagram account is not a bad idea considering the visual platform’s rising popularity.

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New York City Social Media New York Video 40

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. This presents a crucial opportunity for your organization. Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Associations Now

APRIL 29, 2015

OK, one number: As of December 31, 2014, all baby boomers are 50 and older.). This is, of course, the same due diligence you’d put forth to serve any particular market segment. There probably isn’t much I can write about the baby boomer generation that would be news to you, so let’s skip all the big numbers.

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Sample Revenue Recruiting Recruitment 40

Higher Logic

JANUARY 29, 2019

If your membership organization were a car, engagement would be the gasoline. For organizations like associations and user groups, member engagement fuels your core objectives. It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it.

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Member Engagement Strategy Tools Content 257

YourMembership

APRIL 14, 2015

It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.” For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. They want to dominate the job board market. ” As Collins was quoted in a subsequent “Inc.”

millennials 150

millennials Course Recruiting Recruitment 150

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Positive pay service - helps protect organization from fraud. Use technology.

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Review Resources Social Media Recruiting 40

Aaron Wolowiec

JUNE 17, 2014

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. Rather than making money, an association can build upon a brand while creating ambassadors, who will eventually help recruit members. While only 6.6

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Mooc Course Class Education 100

Associations Now

JULY 20, 2017

The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level. ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums.

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Library Massachusetts Press Release United States 67

Associations Now

FEBRUARY 17, 2016

It’s time for another edition of “Possibly Surprising Information About Staffing Practices at Membership Organizations” here at Associations Now. In our previous installment, we pondered why most executives at membership organizations, it appears, don’t have previous work experience in a membership role.

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Recruiting Recruitment Report Strategy 40

Membership Marketing

APRIL 11, 2014

Only 30% of associations participating in the 2014 Membership Marketing Benchmarking Report said that they have increased renewal rates over the past year. Similarly, 44% who reported an increase in recruitment spending and 39% who reported an increase in on-boarding and engagement spending saw an increase in renewals.

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