Tom Morrison

FEBRUARY 3, 2015

Recently I was interviewed by the Michigan''s Business Network as a part of an online radio program with the Michigan Society of Association Executives on how engagement impacts associations, staff and volunteers. Make member engagement your top priority in 2015 and 2016. CLICK HERE to visit the radio interview page.

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YourMembership

JUNE 12, 2015

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

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Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. In the past, association onboarding processes were about time, effort, and energy—all in high demand and short supply for any member-facing department. In this digital era, these strategies are just not practical for associations who want to stay relevant.

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Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Brian Wynne , President & CEO, Association for Unmanned Vehicles ( AUVSI ), Arlington, Virginia, “Our new strategies are aligned with Industry challenges and our member’s desired business outcomes”.

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). These additions are having a significant impact on our new Member Engagement Platform, which JP demonstrated during his presentation. What I saw there (at Xperience 2015) is impressive.

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YourMembership

MAY 8, 2015

But that doesn’t mean they are not a useful component of your overall engagement strategy. So I contacted Ben Martin, CAE, Chief Engagement Office for Online Community Results and get his take on social networking, online communities and driving member engagement with this technology.

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Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.

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Potomac Core

APRIL 19, 2016

In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.” Advocacy Strategy Shift. Through the creation of innovative compliance strategies that create competitive advantage for the industry. Member Engagement. Industry Convener.

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Socious

AUGUST 27, 2015

This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. At Socious, we analyzed the data and saw connections between the report’s findings and the role that private online member communities play in associations.

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Potomac Core

JANUARY 6, 2016

In 2015 modest economic performance, disruptive innovation and record merger and acquisition s redefined the scope and purpose of Associations. The plan includes specific goals, strategies, and growth performance indicators for the industry. Apply actionable data and research to develop industry solutions.

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YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy. It’s the center of everything I do – from my personal life to my professional life. you guessed it.

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Higher Logic

OCTOBER 15, 2015

The report’s data (from over 16 million users within 318 organizations) revealed a common theme: community performance affects every department of an organization, and benchmarking for engagement is always in flux. Your community’s size and demographics greatly affect where you take your engagement strategy next.

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Member Engagement Report Strategy Tips 120

Associations Now

FEBRUARY 25, 2020

If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Identify member multipliers. What does that mean? Take a stance.

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United States Member Engagement Member Experience Innovation 93

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Association Email Strategy Takeaway.

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Tips Email Marketing Newsletter Communications 166

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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New York City New York Newsletter Social Media 150

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in.

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Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Example 3: City of Hope Community. Example 9: FabFitFun Community.

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Potomac Core

AUGUST 18, 2015

trillion in 2015. Embracing the new norm creates competitive advantages for your association while it accelerates member engagement: Move to “we” and communicate what staff and members are doing together to achieve the members’ desired business outcomes. New Norm “Outside In”.

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eBook Member Engagement Communications Innovation 100

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

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millennials LMS Price Education 245

Higher Logic

NOVEMBER 19, 2015

Every community needs to align with organizational goals and set up a strategy for scale and efficiency. One example of a successful community launch that has sustained its momentum is the National Society of Black Engineers (NSBE), which launched its community in May 2015. NSBE was founded in 1975 and has around 30,000 members.

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YourMembership

OCTOBER 2, 2014

Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. Offering an online job board or career center is an extremely effective way to provide value to members, prospects, and employers in need of qualified talent.

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Higher Logic

JUNE 8, 2016

In other words, are you giving members the best mobile experience possible, or are they just making do with what they have? Over the past few years, community platforms and strategies have rapidly evolved as more and more organizations adopt community as a central tenet of their business. Engagement would go through the roof.

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Class Member Engagement Report Industry 120

Potomac Core

MARCH 4, 2019

Concrete strategies are being developed through the Helicopter Foundation to promote careers and help lead more pilots and technicians to choose careers in the Industry. The strategy, since 2015, has helped students achieve approximately 7,000 badges. Matt Rowan.

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Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. This struggle may be related to lack of measuring and recording reader engagement. Primary challenges. It’s not too late to participate!

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

NOVEMBER 8, 2018

Since the launch of Link (The Honor Society of Phi Kappa Phi’s online community) in 2015, Jamie Chapman has worked tirelessly to make it an engaging platform and valuable networking tool. Improved gamification by expanding the collection of ribbons to recognize members for their contributions to the Link community. Highlights.

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Michigan Certificate Handbook Directory 190

Aaron Wolowiec

JUNE 23, 2015

In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration and intensity they—not you—want. The most engaged members are those who feel you truly care about their personal and professional development.

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Products Innovation Revenue Member Engagement 100

YourMembership

MARCH 12, 2013

Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Businesses and organizations are using this tactic to create brand awareness and drive user engagement. Gamification is one of the biggest buzzwords in the business world today. According to Gartner, Inc.,

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Organization Florida Newsletter Social Media 150

Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Content Report Social Media 60

Higher Logic

MARCH 1, 2016

In the past, there was no one to moderate, reply to discussions or help with an overall engagement strategy. The new Higher Logic community manager would act as both a SAE team member and work behind a team of industry experts and community professionals from Higher Logic. What's next for Member Connection.

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Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. How has your social media strategy changed in the last couple of years?

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

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Beth Kanter

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Case Study Guidelines Strategy Sample 28

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

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Associations Now

AUGUST 27, 2014

That has been AOA’s strategy so far. “Everything that we read and everything that we hear about says it’s all about member engagement, so … we really decided we had to hit these new members hard to make sure that they knew about our resources,” says Wagner. Come early 2015, it will find out.

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Associations Now

SEPTEMBER 9, 2015

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., membership) sales.

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Minnesota Analysis Certificate Sample 40

SCD Group

JULY 22, 2012

Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Manage the Member Lifecycle. Automate and measure member engagements. Strategy | Content | Discovery. Using Stories and Member Perceptions to Shape Your. Newer Post.

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