Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

Communications 60

Communications Revenue Social Media Survey 60

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. Association Adviser Webinar Series.

Revenue 62

Revenue Course Survey Communications 62

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.

Strategy 120

Strategy How To Sample Class 120

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Building new strategies is all about what we do together.

Case Study 119

Case Study Virginia Revenue Survey 119

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Yes, it does!

Directory 130

Directory Education Software Innovation 130

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy.

DC 170

DC Washington Social Media Revenue 170

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

Education Mooc Course Revenue 155

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides.

Certificate 150

Certificate Price Revenue LMS 150

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

YourMembership

DECEMBER 23, 2015

The next shift in the association market will be mobile networking and connecting cloud data. Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. They recognize the significance of usability and design as key components for their market.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

FEBRUARY 19, 2016

Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Register. (1 1 CAE credit). Wed 2/24 at 12 p.m. – Host: Lanyon. Wed 2/24 at 2 p.m. – Register. (1 1 CAE credit).

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy. The Challenge.

Case Study 73

Case Study Texas Guidelines Revenue 73

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Associations Now

OCTOBER 11, 2016

Considering all that, the rise of native advertising or influencer marketing makes sense. Sebastian Tomich, the newspaper’s senior vice president of advertising, noted that publishers haven’t leveraged their market power in a way that maximizes the advertising. The post Does the Banner Ad Still Make Sense in 2016?

New York 40

New York Sample Class millennials 40

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. More info/register. Host: BizBash.

DC 185

DC Ohio Project Washington 185

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. More info/register. Host: BizBash.

DC 150

DC Ohio Project Washington 150

.orgSource

JUNE 5, 2023

In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. We’re pleased to report that since the program’s launch in 2016, more than 7.7 The ability to generate revenue brings freedoms, options, and opportunities. Knowing your brand is critical to maintain market share.

Leadership 88

Leadership United States Resources Committee 88

Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Grow Sponsorships, Attendance and Revenue for your Virtual Conference. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Wed 6/15 at 2 p.m.

System 150

System millennials Member Insights Recruiting 150

ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

Examples 40

Examples Strategy Review Discount 40

Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. Tony Rossell, Senior Vice President, Marketing General Inc.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Associations Now

SEPTEMBER 16, 2018

From setting strategy to leading implementation, financial heads at associations are tasked to do more than crunch numbers. A 2016 Ernst & Young study revealed the scope of the challenge for CFOs , who are being asked to help organizations act more strategically but who still have to get the numbers properly sorted.

Leadership 74

Leadership Revenue Survey Project 74

Achieve

AUGUST 25, 2023

Another variant of the financial arrangements above, a unitrust differs in that its payments depend on the current fair market value of the trust’s assets. For nonprofits, it’s an extremely helpful way to diversify and stabilize their revenue streams. Charitable remainder unitrusts. Retained life estates.

Team 52

Team Email Marketing Examples Process 52

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

MAY 21, 2016

As Associations Now reported last week , 13 percent of respondents said they experienced a worse year financially than they expected, and 13 percent said they were “very pessimistic” about their association in 2016. Time to panic? Association boards “don’t want to have events unravel on their watch.”.

How To 66

How To Revenue Report Education 66

GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% More growth for SE Asia is expect in 2016 and beyond. The strategic location of Singapore connects to the world’s biggest market, with more than 100 airlines flying to 300 countries worldwide and has an access to 4 billion people within a 7- hour flight radius.

Chicago 60

Chicago DC Washington Revenue 60

Associations Now

SEPTEMBER 17, 2018

Online marketers have increasingly embraced user interface strategies engineered to encourage a certain response, a concept known as dark patterns. And for association professionals working hard to build membership and maximize revenue, it might be tempting to take advantage of some of these techniques. Don’t take the bait.

Newsletter 86

Newsletter Examples Revenue Course 86

Higher Logic

AUGUST 15, 2018

2016 : We embarked on a big investment with JMI Equity, and they’ve become valued partners. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. The time is right to focus on how to manage and scale our growth. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Associations Now

MAY 3, 2016

In a post on the company’s Forward Together blog, marketing manager Kim Sorin highlights thoughts from Abila’s director of product marketing, Amanda Myers, on the importance of using data touch points in discovering the kind of members that make your association the best it can be. Interesting Strategy of the Day.

New York 40

New York Guidelines Software Project 40