Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Association Adviser

DECEMBER 20, 2017

This month we asked our readers what technology has made the biggest difference for your organization in 2017. The results: What technology has made the biggest difference for your organization in 2017? We’ll continue to monitor this topic throughout 2018.

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Associations Now

DECEMBER 23, 2016

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. From cruising and business travel, to retail and realty, here’s what associations think 2017 will bring. For instance, from 2016 to 2017, U.S. million in 2017. Travel is taking off. In its U.S.

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Associations Now

DECEMBER 7, 2016

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. Heading into 2017, our forecast predicts significant growth in meetings and events for regions around the world,” CWT’s vice president and global head, Cindy Fisher, said in a statement. “By

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Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This type of targeting minimizes cost and time, and it gives members valuable content and offers they truly want. Email subject lines are key to increase your open rates.

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Associations Now

MARCH 5, 2017

A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many ways to make videos that work for your audience—but also many factors, including cost, approach, and overall strategy. Often, the largest cost that comes into play is the human resourcing. Looking to do video?

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Association Alert

JULY 31, 2023

The solar system was installed between January 1, 2017, and December 31, 2034. What do I need to be eligible to receive the tax credit? The system is located at your residence within the United States. Homeowners are also protected against future obstructions.

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Associations Now

OCTOBER 20, 2016

The latest edition of an annual American Express report, predicting meeting trends for 2017, suggests that tradeshows and conferences in North America will see a decline in growth, with smaller events taking their place. The post Looking Forward: American Express Forecasts 2017 Meeting Trends appeared first on Associations Now.

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GrowthZone

NOVEMBER 21, 2017

wp-content/uploads/2017/11/Thanksgiving-2017.mp4. 44 low-cost (and free) ideas to reduce employee turnover. In the spirit of Thanksgiving, we would like to express our sincere gratitude for our customers, our employees, and for everyone in the GrowthZone family. /wp-content/uploads/2017/11/Thanksgiving-2017.mp4.

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Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. The Fertilizer Institute’s, TFI , Advocacy Strategy is laser focused on helping its members manage its costs through a slow growth cycle.

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Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But this is where things get interesting: A number of startups are offering front-end interfaces to SES, giving them the sheen of MailChimp without the cost. But the ground is still messy.

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WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Economies of Scale – reduce costs of delivering education programs. Expansion of Membership – beyond geographic boundaries.

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Association Success

OCTOBER 15, 2020

At least 112 million Americans have listened to podcasts , a figure up 11 percent from 2017, with 67 million listening to podcasts every month. YouTube also allows you to produce a live feed with up to 6 cameras that you control, for little to no cost. Talk about your association and its particular industry and benefits.

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Associations Now

JULY 22, 2016

After careful consideration, NBA Commissioner Adam Silver made the call to move the 2017 NBA All-Star Game out of North Carolina, in protest of the state’s controversial HB2 law. ” The decision is expected to cost the city more than $100 million in revenue, and the NBA did not arrive at it lightly.

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GrowthZone

JULY 16, 2019

Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? Example: At the end of 2017 there were 3,000 members (start count). For many association pros, crunching numbers is (unfortunately) a part of their daily grind. 89 (end count ÷ start count).

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Spark Consulting

SEPTEMBER 12, 2019

LinkedIn, being the business platform, cut straight to the chase, and for all intents and purposes, killed Groups in 2017. Aside from cost issues, there’s a flywheel effect. For some, the drawbacks of Facebook or LinkedIn will be far outweighed by the convenience, ease, and cost (or lack thereof) of these platforms.

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GrowthZone

DECEMBER 18, 2018

This article has been updated since it’s original publication in 2017. Early registration cost savings. Cost breakdown, including details on how they’ve found ways to reduce spending. Associations everywhere are about to enter their program and conference planning seasons.

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Higher Logic

JUNE 26, 2018

A news source recently reported that Microsoft has laid off twelve of its contracted Xbox customer support staff and is replacing them with these volunteers, supposedly in a cost-cutting measure. Microsoft’s decision to cut costs by moving to a more volunteer-heavy model is risky. Does cutting costs mean you have to decrease quality?

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GrowthZone

MAY 22, 2017

It’s summertime and the 2017 association conference season is off to a great start. Early registration cost savings. Cost breakdown, including details on how they’ve found ways to reduce spending. The key to driving registrations is to make it as easy as possible for potential attendees to get approval to attend.

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WBT Systems

MARCH 28, 2017

Interestingly, since January 2017 there has been a proliferation of well-researched articles, opinion pieces, and whitepapers which echo the sentiment behind this stark indictment of the current education-to-employment system. ” (‘Leapfrogging in higher ed’, Tech Crunch, Jan 27, 2017.

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Reid All About it

NOVEMBER 3, 2017

Tue 11/7 from 12 to 4 p.m.* – SURGE 2017. I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. SURGE 2017. SURGE 2017. Membership Growth Online Summit 2017. More info/register.

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Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? – How Much Does Membership Software Really Cost? Learn what goes into pricing, how to control the costs of new membership software, and what questions you should ask technology vendors to ensure you get the right AMS fit for your association.

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Potomac Core

AUGUST 2, 2018

In 2017 there were 3,283 transactions in the United States, totaling $511.66 According to PitchBook 2017 Annual PE and VC Fundraising report, Private Equity funds have almost $1 trillion in dry powder (investment capital) and that could foretell more company acquisitions. Private Equity Investment is Exploding.

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Associations Now

DECEMBER 19, 2019

After a two-year advocacy and grassroots campaign by ASAE and the UBIT Coalition, Congress repealed a section of the 2017 tax law that required associations and other tax-exempt organizations to pay UBIT on employee benefits such as parking and transportation.

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Higher Logic

MARCH 30, 2017

This combination of factors creates profound hurdles in identifying the cost of community and the monetary value of a registration, or a post, or an event. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals.

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Associations Now

JANUARY 27, 2020

With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. The marketing cost was just higher than other channels,” he says. It’s more cost effective to invest in member retention efforts than member acquisition. Other Links of Note. Right on schedule.

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Higher Logic

JUNE 21, 2018

Did you know that the volume of emails sent through marketing automation campaigns in 2017 increased by 110 percent compared to 2016 email volumes? While we’re talking about money, though, you may be surprised to find that cost is not the most important buying consideration for associations (see Figure 11 below).

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AvidXchange: Association Management

MAY 3, 2017

2017 research efforts found that CRE transaction activity might be tempered by modest economic improvements and higher interest rates, while new accounting standards on lease accounting and revenue recognition will likely increase compliance and administration costs for real estate investment trusts and engineering and construction companies.

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Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Meeting Budget and Cost-Savings Strategies. Find out the five key steps to assure measurable cost savings and ROI. Thu 1/26 at 2 p.m. – #TrendingNow: Association Trends to Watch in 2017. The LMS Meets 2017: What Every Buyer Must Know.

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Reid All About it

JANUARY 26, 2018

They’ll reveal their top marketing technology takeaways from the 2017 ASAE Technology Conference & Expo, which inspired resolutions that support revenue growth, from leveraging artificial intelligence to improving collaboration between marketing and IT. How Much Does an AMS Really Cost? 1 CAE credit. Host: Web Courseworks.

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Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

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Reid All About it

JANUARY 13, 2017

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Find out what meeting planners can expect from the industry in 2017. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

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Reid All About it

JANUARY 13, 2017

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Find out what meeting planners can expect from the industry in 2017. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

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Higher Logic

MAY 15, 2018

Marketing is the most common owner of online communities, according to the 2017 Business Impact of Online Communities Study. Every community should have three to five goals directly related to business impacts like bringing in new prospects or reducing customer support costs. Who Usually Owns Online Communities?

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Associations Now

SEPTEMBER 7, 2018

It’s not just Giving Tuesday: There’s been a lot of momentum around fundraising lately, and in 2017, charities by and large hit some record donation totals. Giving in 2017 grew 2 percent, to $11.3 Organizations with more than $500,000 in gross revenue experienced 9 percent growth in donations in 2017. billion, but just 45.5

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Association Adviser

AUGUST 22, 2017

Bailey shared some of the tactics he uses in the Game Changer session “Be More Awesome: A Fresh Approach to Productivity” at the 2017 ASAE Annual Meeting. Also count the costs of delaying that task. In fact, he’s tried out nearly every tip, trick or tool out there – so you don’t have to.

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Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Content marketing costs 62% less than traditional marketing and generates three times as many leads, according to. Reduce costs. Conversion. Improve SEO. Generate awareness. Reinforce brand. Build loyalty.

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