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Association Brain Food: 12.15.23

Reid All About it

So far, reading an article here and there, I’m liking it. They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference.

Iowa 256
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Why Your Organization NEEDS a LinkedIn Company Page

MemberClicks

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from. They’re going to check out your website, and likely, your social media sites as well. So if you’re not active on social media, well, that doesn’t exactly bode well for your organization.

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Strategies for driving non-dues revenue for your association

Nimble AMS

You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. by predicting which members are most likely to register for a specific course or certificate program and then target your educational content by recommending relevant offerings.

Revenue 133
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Association Brain Food Weekly: 12.10.21

Reid All About it

Despite its negatives, there are still serendipitous benefits in engaging on social media. Recruitment & Retention: How to Overcome the Great Resignation. Get a deep dive into what skills to look for in the talent search process to yield the best results and produce an effective recruitment effort. Quick hits.

Chicago 195
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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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Benefits of Trade Associations: How to Attract More Members  

MemberClicks

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. Certifications: Many trade associations offer certification programs to validate your expertise and boost your professional credibility. What is a Trade Association?

How To 52
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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Make Them Leaders.