Association Adviser

JANUARY 25, 2019

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. Don’t be scared of Facebook Messenger technology. skills to be successful.

Marketing 107

Marketing Software System Tools 107

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Technology decisions. Change readiness. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. Here are the five most-read articles from this week’s newsletter: 4 trends to adopt for an effective member strategy . “As

Newsletter 148

Newsletter Strategy Content Technology 148

Reid All About it

APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Online community potential. Career changers. Go on and subscribe. Data security.

Revenue 195

Revenue Technology Education Video 195

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list. Empower your team. Why is that?

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list. Empower your team. Why is that?

Revenue 61

Revenue Communications Survey Team 61

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. Wait, what?!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Enjoy compelling future-focused learning and discussion about this article. marketing and communication professional. Remote watercooler.

Utah 370

Utah LMS Conference Technology 370

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved.

Las Vegas 88

Las Vegas FAQ Process New York 88

Reid All About it

SEPTEMBER 3, 2021

The weekly list of free educational events and resources for the association community…. Women in technology. Association Women Technology Champions (AWTC) invites you to nominate one, two or three women whom you believe should be recognized for their contributions to the advancement of technology in associations.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

JULY 1, 2016

The Editors’ Blogs are always worth reading as are the daily Buzz articles. The DelCor Connection : If you want to receive regular advice about technology strategy and management from the DelCor consultants, subscribe to this blog. Newsletters.

Newsletter 150

Newsletter Education Communications Technology 150

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. Tom Whatley, Content Marketing Institute ). 1 CMP credit. Host: PCMA.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Volunteer learning journey.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

MAY 20, 2014

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Countless theories, articles and study courses have been devoted to analyzing and understanding these dynamics. Marketers and demographers have defined these issues.

Technology 60

Technology millennials Boston Communications 60

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

Technology 60

Technology Social Media Maryland Press Release 60

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Virtual conference sponsorships. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

OCTOBER 29, 2021

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Marketing education. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. Planning an AMS selection/implementation or some other technology project? And now for something completely different…I enjoyed this article about hypnosis from Aeon. More info/register.

DC 184

DC Ohio Project Washington 184

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Host: Brandt Krueger, founder Event Technology Consulting. Host: PCMA.

Video 195

Video Technology Content Strategy 195

Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

Content 218

Content Learning Management System LMS Strategy 218

Reid All About it

DECEMBER 15, 2017

The weekly list of free educational events for the association community… Thanks to all of you who told me during the ASAE Tech Conference that you read Brain Food. I’m getting tired of all the “sky is falling” articles about AI. Marketing Charts ). Community Brands surveyed both members and association staff in the U.S.

Indiana 150

Indiana Technology Content Strategy 150

Reid All About it

JANUARY 26, 2018

One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Last call to participate in Marketing General Inc.’s

DC 225

DC Washington millennials Chicago 225

Delcor

MAY 16, 2023

The news has shocked many in the technology industry and caused us to contemplate Hinton’s reasons for resignation. Hinton cited growing concerns over the future impact of AI technology as his reason for stepping back. Here at DelCor, we’re excited about AI technology—it’s hard not to be!

Technology 52

Technology Recruiting Recruitment Content 52

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

LMS 221

LMS Software Revenue Cost 221

MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved.

Association Management 52

Association Management Tips Software Social Media 52

Achieve

FEBRUARY 16, 2024

In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round. Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication.

Strategy 52

Strategy Proposal Social Media Florida 52

Reid All About it

NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). APR, host of the podcast “Confident Communications with Molly McPherson”. Host: Brandt Krueger, founder Event Technology Consulting.

Revenue 195

Revenue Technology Conference Education 195

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. According to this Fonteva article on member engagement strategies , you should “take the time to gain insight into where your members are already active.” Online engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Association Success

OCTOBER 23, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. Here are the five most-read articles from this week’s newsletter: 3 basic metrics all organizations should prioritize.

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Reid All About it

NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. Planning an AMS selection/implementation or some other technology project? And now for something completely different…I enjoyed this article about hypnosis from Aeon. More info/register.

DC 150

DC Ohio Project Washington 150

.orgSource

MARCH 20, 2023

But technology continues to evolve, and we have a choice. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. The Gartner Technology Glossary offers these definitions. New technology will force you to rethink again, and again, and again.

Leadership 88

Leadership Process LMS Technology 88