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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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How to Budget for Upgrading Your Association Management Software

MemberClicks

For associations in an increasingly digitized world, it’s now more important than ever to invest in digital tools that are agile and responsive to your organization’s unique needs. If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS.

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5 Things to Know about Salesforce for Association Management

Forj

There are plenty of reasons to consider Salesforce for your association management. The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce.

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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Most Viewed Blogs. Popular eCourses.

Content 136
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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205
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What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 175
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Association Brain Food: 3.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195