Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Lain Hensley, president and facilitator of Odyssey Teams, Inc. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Association Adviser

JUNE 5, 2017

His background in tech companies and startups has given him a for-profit mindset that he has successfully applied to AGC’s revenue activities, and he is quick to credit his AGC team for the growth in revenue, membership and awareness of the importance of construction AGC has enjoyed during his nine years with the association.

America 61

America Team Puerto Rico Discount 61

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Remote work is challenging teams. The executive team is stretched too thin. Teams are engaged and proud of their work. In my experience, the latter is the more common scenario.

California 100

California Innovation Team Strategy 100

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all. Host: Marketing General Inc.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Is it challenging for information to flow between teams? 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. Presenter: Maria Bryan, digital marketing strategist and founder of Maria Bryan Creative.

Arlington 359

Arlington Social Media Content DC 359

Associations Now

FEBRUARY 6, 2020

The California Consumer Privacy Act (CCPA) that went into effect on January 1 is only the beginning. 14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. The New GDPR. A Focus on Gender Nonconformity.

California 129

California Newsletter Team Revenue 129

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – CAE credit. More info/register. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

SEPTEMBER 5, 2018

This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Super Forum is a unique opportunity to connect with people who have had many of the same experiences with community or marketing automation as you have. Don’t Wait! Map Out Your Schedule.

Tips 120

Tips California Marketing Content 120

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Associations Now

MAY 6, 2013

How wineries are offering a team-building environment for business retreats, and what you can learn. A Corporate Retreat for Team-Building, With a Taste of Wine nyti.ms/ZkJyI6 They organize team-building activities, such as wine making, where colleagues complete tasks that couldn’t be more different from their office jobs.

Social Media 40

Social Media Team New York California 40

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). Wed 1/15 at 12 p.m.

LMS 243

LMS Software Chicago Washington 243

Delcor

FEBRUARY 7, 2022

A CIO may decide to outsource network management to a Managed Services Provider so the IT team can work on strategic initiatives. New privacy regulations, such as the EU’s GDPR and the California Consumer Privacy Act (and more to come ). Likewise, the association CIO is part of the team behind their association’s digital presence.

Project 105

Project Technology Strategy Process 105

Associations Now

DECEMBER 13, 2018

The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. The more you donate, the more money goes toward those who have lost homes, jobs, and belongings in the California wildfires. email #marketing [link]. Also: tips to beat the spam filter. Are you getting in?

Los Angeles 45

Los Angeles How To California Email Marketing 45

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Associations Now

JANUARY 3, 2019

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. Consider these strategies to ease the pain. Feeling drained? An Unhip Locale. The problem.

Los Angeles 93

Los Angeles North Carolina Raleigh Virginia 93

Reid All About it

MARCH 31, 2017

Association Media & Publishing with help from the creative team at Imagination has a new podcast—associationNation. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. Tue 4/4 at 12 p.m. – Host: ASAE.

Raleigh 150

Raleigh DC Washington Charlotte 150

SCD Group

NOVEMBER 26, 2013

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market John Tozzi wrote this piece in BusinessWeek (5/19/09).

Marketing 40

Marketing Indiana California Newsletter 40

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Potomac Core

FEBRUARY 28, 2018

Since joining HCPA as its new President & CEO in January 2017, Steve Caldeira and his team continually communicate with their Board and members to stay connected to evolving member challenges and opportunities. Association members employ 200,000 people in the U.S.

California 132

California Analysis DC Products 132

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

Mariner Management

SEPTEMBER 10, 2021

.” In a nutshell, shifting the training from a transactional (about the position) to a developmental approach (about the person) helps the volunteer gain the skills needed to meet their needs and aspirations, as well as ensure the association gains volunteers who come with the leadership and team skills to help move the mission forward.

California 62

California Committee Leadership Project 62

Associations Now

MAY 28, 2019

League of Legends is built around a battle arena that is well suited to team play. Riot’s current team supporting the scholastic market for the game will immediately begin operating under RSAA. The launch of RSAA comes on the heels the game’s 2019 college season.

Utah 45

Utah California America Team 45

.orgSource

OCTOBER 17, 2023

In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. As I’ve said before, without trust, you may have volunteers but you don’t have a team. For executive directors, this may be a sensitive topic to introduce.

Committee 100

Committee Leadership Review Process 100

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JULY 14, 2011

Not for high paying endorsements or lucrative contracts, but a true love of a sport and the desire to be there for their team mates. ”. American teams and cyclists are some of the best in the world. American teams and cyclists are some of the best in the world. StomachOfAnger t-shirt. Why oh why. Cycling is boring.

Social Media 150

Social Media California Team Communications 150

Associations Now

FEBRUARY 11, 2019

market with the goal of making technology more accessible to those in need. The Electronic Reusing Association (ERA) , a group that aims to extend the life of discarded gadgets, is launching depots in two cities in the American market, Seattle and San Jose, California, after 15 successful years in the Canadian market.

San Jose 49

San Jose Seattle United States California 49

Association Adviser

FEBRUARY 18, 2014

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California. It’s an interesting dynamic. I’m from the U.K.,

Leadership 60

Leadership California Social Media Recruiting 60

Reid All About it

MARCH 5, 2021

Achurch Consulting explains why it’s important to provide virtual watercooler moments to your remote team and suggests all kinds of ways to do it. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee). Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

KiKi L'Italien's Acronym Soup

JULY 30, 2013

In sessions, hallways, bars and parties you’ll hear that “your organization NEEDS to do __” or “this (activity/program/tool/marketing plan) is very important and those who do it another way should change.”. Sandra Giarde, CAE is the Executive Director for the California Association for the Education of Young Children.

Atlanta 100

Atlanta California Resources Course 100

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.

Software 84

Software Association Management Austin Atlanta 84

Association Success

JUNE 23, 2017

Professor Don Norman, Director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better”. Could beautiful design transform the way your association is experienced? Good design gets people invested. Entrance to the Learning Rooms. Snapshot of a Learning Room.

Organization 62

Organization California Cost Innovation 62

Associations Now

JULY 26, 2017

When I pivoted my career away from comedy into marketing, I identified three steps to grow influencers.”. Membership teams should be constantly on the lookout for these unique personalities because often their vision aligns well with the association’s mission, resulting in a symbiotic relationship, Williams says. “An

How To 111

How To Video Case Study California 111

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.

San Francisco 68

San Francisco California Committee Revenue 68

Association Adviser

FEBRUARY 26, 2018

The client was looking for someone to run their publishing business in southern California. I told them, “No way am I moving to California from Wisconsin!” My team published the first Standard Generalized Markup Language-tagged, fully searchable digital library on CDs in 1995. How do you keep this from happening?

Boston 61

Boston California Iowa New Jersey 61

Associations Now

OCTOBER 4, 2018

Bankers Life Fieldhouse , an award-winning retro-style arena that is home to the Indiana Pacers and Indiana Fever basketball teams. Forbes was looking to build on its AgTech Summits held in Salinas, California—outdoor events held under large white tents. Create something that you would want to go to yourself.”.

Indianapolis 92

Indianapolis Indiana Georgia California 92