Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

Association Success

MARCH 27, 2017

How to Hire a Freelancer for Your Association. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Find out if they have a portfolio and request sample writing and work. Also keep in mind how they communicated to you throughout the process.

How To 76

How To New York City DC United States 76

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Community censoring. William Penn Chapter events.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. How to Hybrid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. More info/register.

Survey 257

Survey Project Strategy Education 257

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Expo Logic

DECEMBER 27, 2019

How to Find Your Next Event Speaker. Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Communicate Clearly and Often. Communicating clearly and frequently keeps the event running smoothly and your event speakers happy.

How To 36

How To Handbook Press Release Social Media 36

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? The Advantages to a Unified Brand (or How to Answer Objections). — Leverage All of Your Communications. How to Stay Top of Mind: — Move to Personas. —

Communications 28

Communications Marketing Conference Charlotte 28

Forj

APRIL 22, 2021

However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you. This guide will help you decide whether partnering with a consultant is the right move for your association and how to choose the right team member when doing so.

LMS 172

LMS Course Price Team 172

Wild Apricot

MARCH 25, 2010

Her “technology toolkit” and sample step-by-step plan are designed to help new nonprofit organizations get started with online marketing, outreach and fundraising — on a tight budget. read more ). read more ).

Technology 150

Technology Sample Social Media Communications 150

Higher Logic

OCTOBER 12, 2017

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters. We all know it’s true: technology is becoming more vital with each passing day.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. Host: ASAE.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. Host: ASAE.

Case Study 150

Case Study Social Media millennials Sample 150

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

MemberClicks

FEBRUARY 7, 2023

Access to your members-only content, online community, learning management system, job board, etc. You should let them know where they can find information, how to access it and give them a point of contact for any questions they may have in the first few months. is what will set your new members up for success. can be a challenge.

Learning Management System 98

Learning Management System Social Media System Video 98

Membership Marketing

MAY 23, 2013

This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. Content Marketing'

Recruiting 40

Recruiting Recruitment Content Marketing 40

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible. This is an easy one!

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Learn how you can prepare your association to manage a crisis smoothly and effectively. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Learn how you can prepare your association to manage a crisis smoothly and effectively. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

MARCH 9, 2018

How could VR transport us there?” If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events.

DC 120

DC millennials North Carolina Washington 120

Associations Now

MAY 19, 2017

It now works with them in post-training workshops to ensure they know how to put the tools they learned to use. How to hack it? Now, we’re using workshops to make sure our members not only have all the tools they need, but that they know how to use them,” she says. Tell Us Your Hack What’s your favorite membership hack? “Now,

Utah 48

Utah Handbook Class Sample 48

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Tip 3: Know what advertisers want, and how to best deliver it.

Revenue 76

Revenue eBook Tips Sample 76

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Host: Billhighway.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Host: Billhighway.

Charlotte 150

Charlotte DC Washington Newsletter 150

MemberClicks

SEPTEMBER 21, 2022

If a majority if your members are leaving, it could be a sign that: Your member benefits aren’t meeting their expectations Your organization communication and community building isn’t working There’s no deeper relationship between you and your members An underlying issue exists within the experience or environment of your organization.

Process 52

Process Strategy Tips Discount 52

Beth Kanter

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.”

How To 28

How To Sample Social Media Case Study 28

Mizz Information

MARCH 26, 2015

Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR. If you Google "social media measurement" you get a ton of stuff about measuring the ROI of social media marketing or calculating social media share of voice.

Social Media 40

Social Media Resources Sample Recruiting 40

Beth Kanter

MARCH 29, 2013

E-Book #1: Fundraising and Marketing Tips for Nonprofits. 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith, VP of Marketing at Event360.

Content 28

Content Marketing Strategy Social Media 28

Velvet Chainsaw

SEPTEMBER 2, 2015

Savvy marketing professionals totally get activation. Yet most professional conferences have a leg up on target market concentration and buying power. Progressive conference organizers will learn from, and coach, their sponsors on how to leverage their support beyond a few days. Content Marketing. Communications.

Sample 40

Sample Conference Marketing Content 40

Socious

NOVEMBER 3, 2016

How do you know which sessions are most relevant for your industry and your position? Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Length: 45 minutes.

Sample 100

Sample Marketing Conference New York 100

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Reid All About it

JULY 8, 2022

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. AMS basics. More info/register. 1 CMP credit.

San Francisco 39

San Francisco Certificate Technology LMS 39