NXUnite

APRIL 2, 2024

Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. Then, you can align your communication strategy with each company’s goals and interests to secure financial support. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. A letter from your organization’s director or board chair.

Marketing 52

Marketing Video Social Media Revenue 52

NXUnite

OCTOBER 19, 2023

Once your partner program’s experts walk you through a simple onboarding process, your fundraiser will basically run itself. Let’s walk through the process in more detail. Analyzing this information serves two main purposes. Then, all you have to do is promote the campaign and track your results.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

FEBRUARY 20, 2018

A sunset review process provides guidance (and cover) for these difficult decisions. Data is both the red flag and the evidence you’ll need during the sunset review process. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Value to market.

Education 160

Education How To Certificate Committee 160

Higher Logic

FEBRUARY 12, 2019

Imagine you’re the main point of contact or user of the software element your company has purchased. Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Related : Blog Post - The Value of Community in Customer Success.

Software 159

Software Process Tools Case Study 159

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 16, 2019

Membership recruitment and retention aren’t isolated processes. I define and see the impact of digital transformation for associations using three main pillars. It’s not the technology itself that made a huge difference, but it’s the application of technology to disrupt the customer decision, buying, and consumption process.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Associations Now

FEBRUARY 13, 2024

But the report stressed that each organization should develop a process for creating their own use cases, based on an assessment of their organization’s readiness, needs, and technological capabilities. Organizations should communicate with members on how their data is being used and guarantee their data is safeguarded,” de Ridder said.

Report 59

Report Analysis Library Technology 59

Expo Logic

DECEMBER 27, 2019

When done well, a smooth registration and check-in process whisks attendees into the event in the right spirit, impressed, engaged and informed on what's to come. However, many lump check-in information into other event communications, rely upon auto-generated registration notices — or simply leave check-in reminders to event sponsors.

Process 36

Process Tips Software Event Planning 36

Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Erasmus Podcasts. More info/register. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Even when management decisions may be debated, transparency and communication can minimize any friction.

Association Management 52

Association Management Tips Software Social Media 52

MemberClicks

MARCH 15, 2024

Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.

Software 52

Software System Association Management Communications 52

Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. More info/register. Host: PCMA.

Nashville 153

Nashville Chicago DC Maine 153

Reid All About it

JANUARY 5, 2018

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. .* – 2018 Convening Leaders LIVE. Can’t make it to Nashville for Convening Leaders? Host: PCMA.

Nashville 150

Nashville eBook DC Chicago 150

Blue Sky eLearn

MAY 16, 2019

To preserve the online education programs and processes I worked so hard to put in place! Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like? Ask about her.

Case Study 170

Case Study Library Communications Maine 170

Reid All About it

NOVEMBER 26, 2021

Learn how new, property-driven safety requirements have changed the operating processes on-site so you can adapt your planning accordingly. Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Host: American Marketing Association. Mon 11/29 at 1 p.m.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. Presenters: Megan Powers, Founder, Powers of Marketing.

Montana 341

Montana Revenue Strategy Conference 341

Mariner Management

JUNE 30, 2021

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Review your legacy systems and processes. CAE, is a chief strategist with a primary focus on membership, marketing and communications.

Maine 62

Maine Technology Social Media Strategy 62

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Assisting with the search for new learning technologies.

LMS 172

LMS Course Price Team 172

Blue Sky eLearn

JUNE 7, 2019

Automates communications. These communications don’t have to be impersonal, as you can choose to send them to different segments of the members in your CRM according to their various interests. These features help members get excited about the learning process. Communicate via email and other online methods.

How To 183

How To Course Software Content 183

Achieve

MARCH 6, 2023

The right rules can simplify the auction process for them, encourage engagement, and maybe even generate a little healthy competition. What processes could have been easier? Improve the guest experience through clear communication. Believe it or not, auction rules don’t have to be restrictive for bidders. Protect your payments.

Tips 52

Tips Guidelines Software Colorado 52

Nimble AMS

JULY 28, 2022

Association Management Software: Your association management software (AMS) is the main technology your organization will need to upgrade if you feel your current software isn’t connecting you to all a reas of your organization. Plus, our staff is happy.

Software 122

Software LMS Learning Management System Missouri 122

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Blue Sky eLearn

JANUARY 14, 2019

Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. Hook them in with your main point, and then increase their interest through telling a story. You don’t want people to hesitate to register because they don’t trust your payment processing page. About the Author.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. Hook them in with your main point, and then increase their interest through telling a story. You don’t want people to hesitate to register because they don’t trust your payment processing page. About the Author.

Strategy 150

Strategy Social Media Discount Newsletter 150

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Communication Preferences.

Committee 52

Committee Tampa Social Media Software 52

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Association Adviser: Tell us about your career path toward becoming director of communications for IFMA. IFMA Houston Service Center of Excellence © Aker Imaging.

Houston 76

Houston Florida Nashville Library 76

WBT Systems

MARCH 14, 2017

The reasons for their demise are usually quite similar and seem to revolve around four main areas that come up in almost every conversation. The final reason is marketing and communication with members. Do Learners Experience Unnecessary Barriers to Access? Does it offer incentives?

LMS 215

LMS Learning Management System Certificate System 215

Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Although this Harvard Business Review article is written for a corporate audience, the main points apply to associations as well. Automotive News ).

Indiana 150

Indiana Technology Content Strategy 150

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36