Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Set goals for improvement.

Content 110

Content Strategy Social Media Newsletter 110

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Blue Sky eLearn

SEPTEMBER 12, 2018

Supporters, members, and donors are the lifeblood of your organization or association. Slipping engagement statistics can be a serious warning sign for your organization! That’s where digital content and other perks come in. Podcasts and Other Audio Content. Online Communities. Q&A Sessions. Thank-You Events.

Content 173

Content Member Engagement Tools Strategy 173

Association Success

OCTOBER 7, 2020

Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. Organizations that successfully foster brand habits are capable of attracting and retaining a loyal following. Updated posts that keep content current.

Content 78

Content Press Release Newsletter Social Media 78

Association Success

OCTOBER 29, 2020

After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. In fact, poorly written or formatted posts can hurt your organization more than help it. . Step 1: Update old content .

Content 114

Content Social Media Newsletter Strategy 114

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. Why curate content?

Tools 122

Tools Content Marketing Newsletter 122

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. One of the greatest resources that your organization has is content—and likely lots of it. Take it to social media.

Content 114

Content Strategy Social Media Marketing 114

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Marketing Strategy Guidelines 52

Association Success

MARCH 4, 2020

With the amount of information it’s possible to collect not only from our social media accounts but also our email campaigns and websites, it’s easy to feel totally overwhelmed by the sheer number of numbers. . The post What content metrics actually matter? Knowing which ones actually matter, however, is far less complicated. .

Content 94

Content Social Media Team Resources 94

WBT Systems

NOVEMBER 29, 2016

Before getting started with using eLearning tools for your education or certification programs, it is important to know the difference between the different tools used to create, develop, and deliver eLearning content. A Learning Content Management System (LCMS) typically is an LMS to which the LMS vendor has added an authoring tool.

LMS 150

LMS Tools Content Authoring Tools 150

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.” Speak to the reader.

Content 150

Content North Carolina Class Tools 150

HighRoad Solution

JUNE 27, 2022

Their social consciousness, thrifty, and tech-savvy priorities are attributes that associations need to take into account when building plans to drum up new membership, increase engagement, and even recruit their own new employees. It's a given that the "one-size-fits-all" approach isn't applicable here.

Content 78

Content Recruiting Recruitment Tools 78

Spark Consulting

FEBRUARY 13, 2014

Inherent in the shift from “association as source of information” to “association as hub of information” is that the community of professionals, experts, and organizations your association lives in is now a constant driver of knowledge in your field. (It It always was, of course, but now everyone has blogs and social media.)

Content 150

Content Survey Review Leadership 150

AssociationChat

AUGUST 14, 2020

Looking at content metrics isn’t always fun. Sometimes I dread looking at the analytics for my website, social media, and podcast. Sometimes, especially after dutifully going about the boring business of regular posting and caretaking for my website or social media accounts, I see numbers I don’t hate. The content itself?

Content 90

Content Social Media Marketing Review 90

Association Success

NOVEMBER 13, 2020

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year. . 7 ideas for creating engaging content. Surprising, intriguing and genuinely helpful content will always be timeless.

Content 78

Content Newsletter LMS Social Media 78

Association Success

OCTOBER 2, 2020

It’s living proof that smart content curation can add real value to people’s lives. . MORE: 14 content curation tools every online marketer should check out now. Your association doesn’t have to invent the next Rotten Tomatoes to take advantage of the benefits of content curation. Readers are overloaded with information.

Content 83

Content Social Media Newsletter Review 83

Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. MORE: How content builds brand habits.

Products 78

Products Content Strategy Social Media 78

Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

Content 78

Content How To Newsletter Social Media 78

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. The key benefit of a content calendar is that it helps association staff to collaborate and coordinate on a variety of engagement opportunities. Schedule quick-sprint brainstorms.

Content 108

Content Social Media Member Engagement Team 108

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

MARCH 8, 2024

Chapters should offer plenty of member-organized social meetups, not just education programs. Learn about new types of digital experiences to try, delivering fresh content formats across the funnel, the next phase of live, on-demand and hybrid events, and opportunities to improve personalization and sales conversion.

Social Media 250

Social Media DC Strategy Education 250

YourMembership

SEPTEMBER 10, 2012

Corporate + Social. A Content Marketing Primer for Associations. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them.

Content 150

Content Marketing Software Social Media 150

Nimble AMS

MARCH 3, 2024

This March, join us in honoring the women who make your organization and community a better place! Since then, Women’s History Month has been established as a national celebration, where organizations and individuals take time to honor the strong women in their communities. What is Women’s History Month?

United States 120

United States Guidelines Recruiting Recruitment 120

GrowthZone

SEPTEMBER 25, 2017

Membership pro, Frank Kenny, explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create amazing content on a regular basis – it shouldn’t be much of a stretch – you’re likely already doing that. They can create this content and wait for that phone to ring.

Content 92

Content Social Media Video Recruiting 92

YourMembership

APRIL 5, 2012

Corporate + Social. A Tool to Simplify Social. April 5th, 2012 | Posted in Social Media and Business Trends. April 5th, 2012 | Posted in Social Media and Business Trends. Along the same lines of there’s no such thing as having too much money in your budget, you can never be too efficient or too organized.

Tools 150

Tools Content Social Media Software 150

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Photo by STIL on Unsplash.

Content 52

Content Strategy Social Media Case Study 52

Nexus Marketing

JUNE 27, 2023

While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to providing high-quality content, we leverage ChatGPT to streamline parts of the content creation process and add educational value to our articles.

Process 40

Process Content FAQ Guidelines 40

Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy. The Five W's (for content strategy). Who is your audience?

Content 120

Content Strategy Organization Communications 120

YourMembership

APRIL 20, 2012

Corporate + Social. April 20th, 2012 | Posted in Social Media and Business Trends. I spend a good portion of my day reading blogs, visiting websites and interacting over the social sphere. In these situations, I know nothing about the organization, other than the URL and the description intrigues me. Associations.

Content 150

Content Columbus Social Media United States 150

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Reid All About it

APRIL 12, 2024

. – Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. More info/register. 1 CAE credit.

Revenue 256

Revenue Strategy Price Newsletter 256

Associations Now

JANUARY 3, 2024

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

Social Media 116

Social Media Strategy Conference Project 116

Blue Sky eLearn

SEPTEMBER 10, 2021

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Content Software 283

NXUnite

DECEMBER 13, 2023

Along the way, you’ll discover the incredible benefits of leading a business that is driven by a higher calling, one that extends its reach far beyond the boardroom and into the realm of social change. They’re impact investors who help mission-driven startups make their mark in the social good sector.

Software 130

Software Discount Tools Resources 130

Association Success

APRIL 25, 2017

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Where do you stand in search presently?

Content 76

Content Social Media Guidelines Revenue 76

NXUnite

NOVEMBER 28, 2023

Starting a business that’s focused on social good is noble, but like almost all businesses, it requires financial support to flourish. If you’re a founder of a social good startup looking for investors who share your values, you’re in the right spot. As such, investors use various metrics to assess their investments’ impact.

Directory 130

Directory Education Software Innovation 130

Associations Now

DECEMBER 17, 2018

When it comes to generating content, add their perspectives into the mix. Sure, you won’t see most traditional news outlets turn to their readership for help in cultivating the content they pay for, but De Correspondent , a Dutch, membership-based news site does. Your members have a unique view into the industry they represent.

Content 84

Content New York Newsletter Social Media 84