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Facebook Policy Changes Draw Scrutiny From Privacy Watchdogs

Associations Now

The mother hen of social media is facing scrutiny—again—for its proposed policy changes that would allow the use of users’ personal information in advertising. A Facebook official says the company is only seeking to clarify its use of consumer data, according to The Washington Post. Policy peeves. Resurfacing open wounds.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Respects customers’ privacy. Remember when you, as a consumer, started seeing products you’d casually mentioned to your friend pop up as an ad on your Facebook? People (read: me) freaked out, thinking that Facebook was mic- ing our phones and creating ads based on what we talked about. 3 Ways to Deliver Great Personalization.

Marketing 149
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How Technology Partners Help Associations Comply with GDPR

WBT Systems

Complying with GDPR isn’t only about developing a new privacy statement and opt-in forms. Developing new policies and practices. Many privacy experts believe the US and other nations will adopt similar regulations given the ongoing complaints about Facebook and Google data practices. Why you collect it. How you use it.

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Don’t Downplay Your Members’ Data Privacy Concerns

Associations Now

Despite knowing that such privacy considerations come with the territory, many Americans are uncomfortable with it. A full 81 percent say they have no control over what companies collect, and an equivalent number says that the risks outweigh the benefits of such data collection, which is rampant on sites such as Facebook and Google.

Library 96
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Fifteen Minutes of Privacy

Virtual

Nowadays, it seems like in the future everyone can aspire to fifteen minutes of privacy. And whether it’s illicit photos of Kate Upton showing up online or my kids living their lives out loud on Instagram, Twitter and Facebook, we no doubt have less privacy now than ever before. First, give your website privacy policy a read.

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Should Associations Spend All of their Advertising Dollars on Facebook?

Arc 3 Communications

Elections, Facebook decided to pull the plug on political advertising. This raised the question “Is Facebook a media outlet that can decide what it wants to support and censor or are they the free platform they claim to be?” This then causes one to ask, should associations put all their advertising assets into Facebook?

Survey 52
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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

One important note to keep in mind: privacy concerns. You need to strike a balance between providing valuable information and respecting members’ privacy. You should also have policies in place to protect members’ data in case of data leaks or breaches! And to reiterate—you need to take members’ privacy into account!

Directory 147