MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? What are some proven techniques and innovative strategies? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing.

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

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Higher Logic

OCTOBER 12, 2017

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy.

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Reid All About it

SEPTEMBER 22, 2023

If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

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Association Success

APRIL 9, 2020

Those organizations that recognize the need to pivot their event strategies quickly and thoughtfully will be in the best position to continue to serve, and even provide additional value for, their members and constituencies. He shares his thoughts on how other associations can create and execute successful virtual events. .

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Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

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Associations Now

JANUARY 28, 2019

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now.

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. Newsletters. 1 CAE credit.

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Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

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MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

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Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Fascinating times, right?

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MemberClicks

MAY 17, 2022

In fact, getting lapsed members to return to their membership is much easier and cheaper than trying to attract brand new members, and should be one of your key strategies in growing your membership. Use that as part of your re-engagement strategy! Read More: 3 Membership Renewal Letter Samples to Boost Your Renewal Rates.

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. ” This language is provided as a sample only.

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Forj

APRIL 22, 2021

However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you. This guide will help you decide whether partnering with a consultant is the right move for your association and how to choose the right team member when doing so.

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Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. Make time for microlearning.

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Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

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Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

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Blue Sky eLearn

MAY 16, 2019

Whether you’re providing direct links to reports, instructions on how to pull different reports, actual reports in Excel or PDF, or all of the above — make sure your education department knows where they should be going to find this important data! You may have a full marketing department handling everything, you may not.

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Reid All About it

DECEMBER 8, 2017

But I’m going to talk about another type of list—a list of requirements for a new association management system (AMS) , you know how I love a good AMS post. Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. One strategy commercial interests have employed for years is creating a unique value proposition.

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Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Find out how to use the power of foresight effectively to better your association. How to ID and Avoid Problem Causes. Learn how to get started with Facebook Live. Tue 2/7 at 2 p.m.

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MemberClicks

JULY 12, 2022

Check out our full guide on how to simplify your chamber operations for more tips and tricks. And how can you establish membership tiers that meet members’ needs and help appropriately fund your organization? How to create chamber of commerce membership levels. Need some extra help with updating your chamber’s operations?

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Reid All About it

MARCH 9, 2018

How could VR transport us there?” If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events.

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Membership Marketing

MAY 23, 2013

This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. Content Marketing'

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release.

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MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

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Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Find out how to use the power of foresight effectively to better your association. How to ID and Avoid Problem Causes. Learn how to get started with Facebook Live. Tue 2/7 at 2 p.m.

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Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Tue 2/21 at 2 p.m.

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Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Tue 2/21 at 2 p.m.

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Charlotte DC Washington Newsletter 150

.orgCommunity

NOVEMBER 29, 0002

Last week during a business conference, a senior team member of Association TV® had the opportunity to interview a Google employee who works in the area of marketing – and what he shared with our team member underscored every organization’s need for content. How to get involved / become a member. What makes our community unique?

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Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

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Beth Kanter

MARCH 29, 2013

E-Book #1: Fundraising and Marketing Tips for Nonprofits. 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith, VP of Marketing at Event360.

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Beth Kanter

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.”

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Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? The Advantages to a Unified Brand (or How to Answer Objections). — Powerful messaging strategy creates value by: — Leveraging what is unique. I Know How to Connect.

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