Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. It should also save you time. Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. And remember that you have to offer them something they want to capture their information so that you own the lead. conferences crowdsourcing innovation marketing membership presentations'

Tips 150

Tips Marketing Conference Cost 150

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

Products 60

Products Process Committee Guidelines 60

Associations Now

AUGUST 14, 2023

Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer.

Content 98

Content Video Resources Team 98

EventMobi: Association Events

AUGUST 11, 2023

Your event page could feature a registration form, FAQ, information on event speakers , programming schedule, code of conduct, travel information, and more. Not only are visuals a handy way to break up the monotony of too much text, but they also give your visitors another way to consume information and engage with your site.

Examples 130

Examples Directory Software Video 130

Associations Now

MARCH 29, 2016

An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. Your association’s publications represent a lot of things—especially a way to constantly engage your member base and keep them informed about what your association is doing. . Strategy of the Day.

Content 40

Content Price Strategy Tools 40

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Threads or image slideshows that share valuable information. Statement-worthy print magazines.

Content 134

Content Social Media Newsletter Video 134

Associations Now

OCTOBER 22, 2013

The device has an 81 percent usage share in the tablet market, according to the company. Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. According to a new AdWeek piece , tablet magazines remain a tiny part of the market.

Products 40

Products Industry Report Marketing 40

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. But they’re also providing genuinely useful information.”. Here’s an SEO refresher. For years, SEO was the MVP.

Strategy 99

Strategy Marketing Social Media New York 99

Associations Now

MAY 28, 2014

In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week.

Guidelines 40

Guidelines Industry Content Tools 40

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. AA: What about Underwater Magazine ? Tamara Groom is a marketing specialist with Naylor Association Solutions.

Content 61

Content Marketing Social Media Maine 61

AssociationChat

MAY 20, 2020

Biz Events Asia sharing news on a massive market. CorbinBall.com – #eventtech information pioneer. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast. Meetingsnet.com Digital Magazine. Prevuemeetings magazine. Smartmeetings.com magazine. MeetingsToday.com.

Resources 105

Resources Certificate Texas America 105

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

AUGUST 1, 2016

Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff.

Tools 60

Tools Content Marketing Recruiting 60

Nimble AMS

NOVEMBER 25, 2022

Board reports summarize your association’s efforts , giv ing your board of directors necessary information without being too time-consuming. When writing these reports, your association management software (AMS) can provide valuable information to make the reporting even easier and more insightful. . Committee work . Accomplishments.

Software 127

Software Association Management Proposal Committee 127

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Association Adviser

FEBRUARY 26, 2018

It may help to consider that the newest generation of professionals is accustomed to interacting with many more information sources than ever before. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Cross-promote your publications.

Charlotte 122

Charlotte Indiana Communications millennials 122

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

JANUARY 31, 2020

As CPO Magazine recently reported , such attacks look like credible add-ins to Office 365, but they allow unfettered access to an entire account until the user realizes the account has been compromised. “The Clicks are packaged into more precise ad targeting tools that Google hands off to marketers. OAuth-based phishing.

Tools 111

Tools Marketing Examples Products 111

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). Danny Lewis, Smithsonian Magazine ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Time, for everyone, is money. Yes, they do.

DC 221

DC Washington Content Education 221

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail.

Case Study 77

Case Study Texas Guidelines Revenue 77

Association Adviser

MARCH 26, 2018

And while there are many reasons an individual or company would be attracted to association membership, having access to the most relevant industry information is at the forefront of their minds. Members look to your association as the voice of the industry and as somewhere they can collect information from a trusted source.

Communications 65

Communications Newsletter Directory Tips 65

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

DECEMBER 8, 2016

How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it?

Marketing 40

Marketing Los Angeles Video Analysis 40

Velvet Chainsaw

MARCH 31, 2014

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing. Get specific.

Conference 40

Conference Marketing Newsletter Industry 40

SCD Group

FEBRUARY 18, 2014

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.

Email Marketing 40

Email Marketing eBook Communications Video 40

Association Subculture

OCTOBER 7, 2009

Information? Associations as "information brokers?" We could see all of the information weve gathered if we could get behind those "members only" walls. The rising tides of information on the outside will eventually breach the top. Instead of "information brokers" associations must become "experience brokers" instead.

Leadership 100

Leadership United States Maine Education 100

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. If you want to reach your members with valuable industry information, you should consider the printed word. Roll the Presses.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 173

millennials Tips Social Media Strategy 173

Mizz Information

FEBRUARY 27, 2012

Mizz Information. Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. I am trying to keep my love of Pinterest alive despite the ridiculously overwhelming influx of marketing hype about it--really, I am. Theres a reason people buy womens magazines: to look at the pictures.

Social Media 40

Social Media Content Course Marketing 40