Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). Hear about some major considerations for online engagement. To inform, you must first engage. Take advantage! Talk about data!

Montana 369

Montana Conference Education Tennessee 369

Nimble AMS

NOVEMBER 25, 2022

Board reports summarize your association’s efforts , giv ing your board of directors necessary information without being too time-consuming. When writing these reports, your association management software (AMS) can provide valuable information to make the reporting even easier and more insightful. . Staff or member management.

Software 126

Software Association Management Proposal Committee 126

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

FEBRUARY 26, 2018

It may help to consider that the newest generation of professionals is accustomed to interacting with many more information sources than ever before. 51 percent of associations surveyed create communications targeted to younger members. 57 percent invite younger members to be on volunteer committees. Make resources easy to find.

Charlotte 121

Charlotte Indiana Communications millennials 121

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

AUGUST 1, 2016

Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff.

Tools 60

Tools Content Marketing Recruiting 60

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

Case Study 76

Case Study Texas Guidelines Revenue 76

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 370

Montana Conference Content Education 370

Tom Morrison

MARCH 11, 2013

Hear this next comment: In order to maximize member engagement and association loyalty, you MUST get past perceived value and begin generating "ACTUAL VALUE." They just value your information. If you want to maximize your member engagement, it is vital that you focus on option 3.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Hear about some major considerations for online engagement. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington. 1 CMP credit. What is the CAE?

Revenue 370

Revenue Strategy Content Education 370

MemberClicks

NOVEMBER 22, 2023

Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing).

How To 52

How To Social Media Certificate FAQ 52

GrowthZone

MARCH 18, 2021

You: We have new information on our events pages. Helpful marketing advice for retailers? According to Hubspot, the world’s leading inbound marketing software and knowledge base, inbound marketing is about selling products and services in a way that consumers want to buy today. Google: We see it. Indexed it.

Directory 97

Directory Content Tips Software 97

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores. CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. – Member ROI Simplified: Safeguarding Your Organization’s Future. Small Association Best Practices to Increase Member Engagement Digitally. Tackling Multicultural Marketing Like a Pro.

Indiana 221

Indiana Review Education Conference 221

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement.

Directory 61

Directory Communications Content Survey 61

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Lacy Packard, MPM, Director of Information Technology, The American Association of Justice. How to Go Virtual (While Still Creating an Engaging Experience).

San Diego 259

San Diego Strategy Conference North Carolina 259

Association Adviser

MAY 23, 2018

On the flip side, only 17 percent said they have a good understanding of their readers’, members’ and advertisers’ needs and expectations of their association publications. Track member engagement on the digital edition of your publications. Here is an example of the American Bankers Association’s bimonthly magazine website.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Last year, combatting information overload/cutting through the clutter re-took the crown as the No.

How To 61

How To Survey Communications Video 61

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Membership Marketing Blog. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC.

Directory 60

Directory California Social Media Newsletter 60

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option? Satisfaction.

Strategy 168

Strategy How To Software Team 168

Association Adviser

SEPTEMBER 28, 2018

If you’ve never asked your members what they want to read, hear or watch, how do you know you are producing great content for them? Forty-one percent of associations who responded to our Benchmarking Survey say it’s a challenge to help members find desired information quickly. Supplier member. What are your goals?

Communications 61

Communications Content Survey Analysis 61

Protech

OCTOBER 5, 2020

A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . NADO decided to move to Protech’s UX 365 , a purely SaaS member management solution built for Microsoft Dynamics 365.

Learning Management System 59

Learning Management System Software System Member Experience 59

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 70

Newsletter Social Media Communications New York 70

Association Adviser

JANUARY 29, 2018

Not really: Catering your association’s member communications to specific member segments’ knowledge levels, device choices and frequency preferences will almost always result in your members paying closer attention to your association’s information. Plan to reach all member segments.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Not really: Catering your association’s member communications to specific member segments’ knowledge levels, device choices and frequency preferences will almost always result in your members paying closer attention to your association’s information. Plan to reach all member segments.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. If a presentation is streamed live on video , your virtual audience will feel more engaged if they are able to participate in real-time polls.

Communications 60

Communications Technology Tools Marketing 60

Association Adviser

FEBRUARY 5, 2014

For associations, February is a good time to examine how you can show members more love, if not your never-ending affection. Member engagement, another term for “member love,” is constantly at the forefront of your staff’s and board members’ minds. Members are the foundation of associations.

Survey 60

Survey Member Engagement Communications Industry 60

Association Adviser

MAY 29, 2018

Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Usefulness draws on a clear and organized presentation of information and engaging content.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Price Technology Recruiting 39

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

AUGUST 23, 2017

Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. AA: What do you mean by “tools of engagement”? The associations that do this well will succeed.

millennials 61

millennials Revenue Tools Content 61

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. million users, was “really just a magazine subscription” Oria said, and the company wasn’t collecting data about its customers. Reward members’ loyalty.

San Francisco 40

San Francisco Discount Video System 40