Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 268

Newsletter Certificate Denver Case Study 268

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

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SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

LMS 257

LMS Revenue Arlington Education 257

AssociationChat

MAY 20, 2020

Biz Events Asia sharing news on a massive market. CorbinBall.com – #eventtech information pioneer. Event Leadership Institute. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast. Meetingsnet.com Digital Magazine. Prevuemeetings magazine. MeetingsToday.com.

Resources 105

Resources Certificate Texas America 105

Association Adviser

FEBRUARY 26, 2018

Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. It may help to consider that the newest generation of professionals is accustomed to interacting with many more information sources than ever before. So good job, you are on your way!

Charlotte 121

Charlotte Indiana Communications millennials 121

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). Danny Lewis, Smithsonian Magazine ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Time, for everyone, is money. Yes, they do.

DC 221

DC Washington Content Education 221

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. TSAE experienced a 12 percent increased in year-over-year ad sales for Association Leadership.

Case Study 76

Case Study Texas Guidelines Revenue 76

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

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MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229

Revenue Survey Education Strategy 229

Association Subculture

OCTOBER 7, 2009

Information? Associations as "information brokers?" We could see all of the information weve gathered if we could get behind those "members only" walls. The rising tides of information on the outside will eventually breach the top. Instead of "information brokers" associations must become "experience brokers" instead.

Leadership 100

Leadership United States Maine Education 100

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

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JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Lacy Packard, MPM, Director of Information Technology, The American Association of Justice. Guest: Alex Plaxen, Nifty Method Marketing & Events. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. You shouldn't just play around with price.

Price 60

Price Leadership Discount Strategy 60

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

Wichita 150

Wichita Social Media Kansas Content 150

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” These are ten occupations that PC Magazine predicts are the most endangered. quadrillion floating-point operations per second. Don’t be a team in name only.

Communications 88

Communications Team Proposal Analysis 88

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). It’s long, it’s detailed, and you NEED this information. Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference.

DC 150

DC Innovation Review Leadership 150

.orgSource

MARCH 18, 2024

People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. They’re doing outreach to inform the public that accounting is still a great career choice. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. I understand that sentiment.

Examples 88

Examples Revenue millennials Strategy 88

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Isn’t there a cheaper option? Collect Feedback from Stakeholders. Satisfaction.

Strategy 168

Strategy How To Software Team 168

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JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington. 1 CMP credit. What is the CAE?

Revenue 370

Revenue Strategy Content Education 370

Aaron Wolowiec

SEPTEMBER 9, 2015

ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year. JG: Mobile!

Detroit 100

Detroit Communications Technology Leadership 100

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

Content 78

Content Conference Video Marketing 78

Beth Kanter

MARCH 7, 2022

The Nonprofit Marketing Summit on March 8th from 9 am PT Chronicle of Philanthropy Online Forum on March 16th at 11:00 am PT. On launch day on March 9th, I’ll share a very special video and more information about free book events in March, April, May, and June. You can purchase the book on Amazon! The Smart Nonprofit (Hardcover).

Sample 64

Sample Review Social Media Innovation 64

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Foresight as a Leadership Competency, Part 1. Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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NOVEMBER 25, 2016

Now, a few good reads and listens from the past week… One of the most thought-provoking and informative discussions I’ve heard lately was an Association Chat from a few weeks ago featuring association consultant and futurist, Shelly Alcorn. Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership.

DC 185

DC Project Ohio Washington 185

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OCTOBER 16, 2020

Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. Will the Pandemic Reshape Notions of Female Leadership? Hear how the pandemic could fundamentally reshape notions of female leadership. Tackling Multicultural Marketing Like a Pro. Host: Marketing General Inc.

Indiana 221

Indiana Review Education Conference 221

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. This ties into our marketing and communications.

Houston 76

Houston Florida Nashville Library 76

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JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. To inform what new content you produce—the content your audience really wants, not what you think they do? Join first , then look in Events for more information. Implicit bias.

Montana 370

Montana Conference Content Education 370

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60

Georgia Directory New York Newsletter 60

Reid All About it

NOVEMBER 25, 2016

Now, a few good reads and listens from the past week… One of the most thought-provoking and informative discussions I’ve heard lately was an Association Chat from a few weeks ago featuring association consultant and futurist, Shelly Alcorn. Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership.

DC 150

DC Project Ohio Washington 150

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Now I oversee the association’s publications, marketing and public relations.

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Association Adviser

NOVEMBER 13, 2018

A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go.

Member Engagement 60

Member Engagement Survey Social Media Communications 60