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3 technologies associations can use to connect with members and grow their audience

Association Success

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Leveraging these technologies can help membership organizations thrive. . Scalable content.

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Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Here are four ideas to consider.

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Unlocking Growth Potential: The Benefits of Working with a Marketing Agency

ISAE

You'll Get Access To Innovation Marketing agencies are known for being creative and innovative when it comes to finding new ways of reaching potential customers and increasing brand awareness. Putting together a magazine for your small business can boost engagement and create a strong connection with your customers.

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Social Media Roundup: Ensure Positive Board Dynamics

Associations Now

How to figure that out and more in today’s Social Media Roundup: Build an Effective Board. “I have personally worked with over 25 board teams, and the results are consistent—improve dynamics and overall board performance, creativity, innovation, and satisfaction are enhanced,” she writes. (ht link] #AssnChat.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. That’s the beauty of thought leadership.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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The Smart Nonprofit Book Launches Today! 

Beth Kanter

Several years ago, Allison Fine and I started talking about our next book together and started writing and thinking about the implications of an emerging technology that we describe as “Smart Tech,” and what nonprofit leaders need to know to be prepared. Here are some messages.