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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

These could be member retention, recruitment, products & services and event registrations. Furthermore, analytics doesn’t just stand alone; it elevates other systems. Strategic Goal – describe a goal for improving results in each of your business areas. These could be qualitative or specific metrics or KPIs.

Analysis 169
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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

They simply observe what customers are shopping for to help inform the products and services they see in the future, giving weight to things viewed or searched more often. We call this the Engagement Model and it’s a great way to measure how your members (and non-members) interact with your all products and services.

Strategy 169
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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

You will need to market this sample program as much as any other product. 4 types of sample e-learning programs. You can use a sample e-learning program for four different audiences and purposes. Use sample programs as a membership recruitment tool. Add a sample e-learning program to your new member onboarding campaign.

Sample 150
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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329
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Association Brain Food Weekly: 8.28.20

Reid All About it

I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media.

Montana 359
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Association Brain Food Weekly: 8.21.20

Reid All About it

I’ll be happy to feature it as long as it’s not too product-centric. Join us for a fast, fun, and productive networking lunch (or breakfast or brunch, depending on your time zone). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Looking for a job? More info/register.