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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Host: Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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FEBRUARY 19, 2021

Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. He advises framing board conversations and decisions with this “new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties.”.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Hear about some major considerations for online engagement.

millennials 307

millennials Montana Class Education 307

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335

Revenue Conference Industry Strategy 335

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359

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APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. These are just some of the topics we’ll tackle in this Engagement Lounge. Host: New York Society of Association Executives.

San Diego 370

San Diego Revenue Strategy Content 370

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. member, participant, etc.)

San Diego 370

San Diego Price Strategy Education 370

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OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. Flexible work model. CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

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JUNE 14, 2019

Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement .

Minneapolis 79

Minneapolis Learning Management System New York California 79

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Hear about the strategies and tools modern associations are using to supercharge member engagement. Scott Barry Kaufman ). Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

Chicago 243

Chicago Baltimore Education Content 243

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OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Content audit. Fri 10/16 at 2 p.m.

Indiana 221

Indiana Review Education Conference 221

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). Are you finding board members more receptive to change? Host: New York Society of Association Executives. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. (Anne Saxelby, Eater ). “My 1 CAE credit.

North Carolina 273

North Carolina Revenue Strategy Education 273

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AUGUST 20, 2021

Member engagement. During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Break Down Barriers to Early Engagement. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop. Content Strategy & Your SEO Roadmap.

Revenue 370

Revenue North Carolina Industry Technology 370

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. What the deuce? She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: New York.

Raleigh 150

Raleigh Chicago DC Washington 150

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. The role of the chapter sharpened in focus around local member engagement.

Metro 83

Metro Boston New York Member Engagement 83

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. Presenters: Grazia Mohren, vice president of marketing, BizBash. Engage Members Using Remote Meeting Tools.

Tools 175

Tools Social Media Marketing Case Study 175

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. Presenters: Grazia Mohren, vice president of marketing, BizBash. Engage Members Using Remote Meeting Tools.

Tools 150

Tools Social Media Case Study New York 150

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APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

YourMembership

DECEMBER 11, 2014

The fact that the job market is heating up is significant for many associations. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. Members don’t view job postings as advertising, they view them as opportunities.

New York City 150

New York City New York Newsletter Social Media 150

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Topol, New York Times ).

Tips 41

Tips Video Content Marketing 41

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FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC eBook 93

Association Adviser

NOVEMBER 29, 2018

With members’ having little time to read the newest association articles, why not offer summaries for each article in existing eNewsletters? By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article. The Benefits of eNewsletter Briefings.

Newsletter 70

Newsletter Social Media Communications New York 70

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?

Chicago 34

Chicago DC Analysis Content 34

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

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SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe.

Chicago 37

Chicago LMS New York Content 37

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society.

Revenue 39

Revenue Louisiana Technology Recruiting 39

Associations Now

SEPTEMBER 16, 2014

New York Women in Communications, Inc. NYWICI) has a strategy that indirectly fuels many of its membership benefits. It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing. So how is that a benefit to members? What’s the benefit?

Directory 40

Directory New York Discount Committee 40

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. New episodes are posted around 1 p.m.

Content 39

Content Education Recruiting Recruitment 39