Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. New episodes are posted by 1 p.m. 1 CAE credit.

Recruiting 370

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Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 58

Email Marketing Marketing New York Guidelines 58

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

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Reid All About it

FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: New York Society of Association Executives.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. That’s the Instagram-famous spiced chickpea stew with coconut and turmeric from Alison Roman at the New York Times. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

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Reid All About it

DECEMBER 14, 2018

He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” Slefo, Ad Age ). Claire Axelrad, GuideStar ).

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Vermont DC Washington Education 285

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

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Associations Now

APRIL 28, 2020

And that means that purely digital ways of reaching potential customers or members are more important than ever—which means that if your organization relies on search already, you could be seeing traffic benefits. The report also found 63 percent of marketers believed SEO would become more important in 2020. percent and 65.6

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Cleveland New York Cost Email Marketing 139

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Fri 11/27 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. New episodes are posted by 1 p.m. every Monday.

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Las Vegas Virginia Content Washington 369

Reid All About it

NOVEMBER 7, 2016

Since market day was Wednesday in most towns, that day didn’t work. During the 1860 presidential election, Democratic supporters of Stephen Douglas held a “Grand Political Carnival and Ox Roast” in New York City. The New York Times called it “one of the most magnificent affairs of the kind ever held in this neighborhood.”.

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Reid All About it

JANUARY 22, 2021

Host: New York Society of Association Executives. – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. New episodes are posted by 1 p.m. 1 CAE credit. every Monday.

Innovation 370

Innovation Communications Education Strategy 370

Higher Logic

JUNE 9, 2020

One unfortunate result of COVID-19 is that organizations who have closed, had to do layoffs, or transition to work from home may have many emails addresses which aren’t being checked frequently or at all. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). A new episode is posted every Monday by 1 p.m. Career pathways.

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Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m.

Newsletter 195

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Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. New episodes are posted around 1 p.m.

Revenue 195

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Associations Now

JANUARY 30, 2023

If your organization is serious about change and pushing new ideas forward, it needs to create a work environment that is psychologically safe, according to new research. The term “innovation” has been thrown around all organizations for years. But as beneficial as innovation is, associations often struggle with it.

Innovation 116

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Associations Now

FEBRUARY 17, 2017

With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile. The sheer amount of digital marketing advice, tactics, and strategies that your association can employ can be overwhelming to choose from.

Marketing 40

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Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). – Member ROI Simplified: Safeguarding Your Organization’s Future. New episodes are posted by 1 p.m. More info/register.

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). New episodes are posted by 1 p.m. Inclusive leadership. every Monday.

Innovation 359

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Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). This series of 15-minute videos cover hot topics and issues related to 501c organization management.

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Chicago Massachusetts DC Washington 221

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. The Biggest Problem for Associations.

Marketing 67

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. A new episode is posted every Monday by 1 p.m.

Chicago 243

Chicago Baltimore Education Content 243

AssociationChat

JUNE 6, 2023

Brad is an award-winning event strategist and founder of Brad Weaber Consulting Group , a firm that provides strategic communications services to organizations as well as advisory board creation and facilitation for Destination Management Organizations. The post Association Chat June Calendar appeared first on Association Chat.

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Las Vegas Metro Event Planning New York 64

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. If I were an association exec, I’d want to make sure my organization was practicing the best data security practices. Host: New York Society of Association Executives.

Revenue 195

Revenue Technology Education Video 195

Associations Now

OCTOBER 2, 2019

The recent drama involving the prominent coworking firm WeWork—in which the organization’s weaknesses led to a failed attempt at an initial public offering and a replacement at the top —may be enough to make some organizations question the coworking concept entirely. markets it studied to 13 percent in 2030 (600 million square feet).

New York City 102

New York City New York Project Marketing 102

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.

Montana 369

Montana Conference Education Tennessee 369

Associations Now

SEPTEMBER 28, 2015

Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. But for New York City-based branding group Kaluk, there’s still merit in advertising the old-fashioned way.

New York City 40

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Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash.

Revenue 300

Revenue Review Content Strategy 300

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. New episodes are posted by 1 p.m.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Presenters: Harneet Singh, Director of Marketing, Preseem. New episodes are posted by 1 p.m.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. If your organization has a webinar scheduled in the near future, please send me the link. Event Tech Tribe Unite 2017 (New York). Location: New York. 1 CAE credit. .

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Raleigh Chicago DC Washington 150

Associations Now

APRIL 25, 2016

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.

North Carolina 40

North Carolina Marketing Charlotte Boston 40

Velvet Chainsaw

NOVEMBER 4, 2021

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

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St. Louis Phoenix Missouri Florida 97

Higher Logic

JUNE 19, 2019

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. A customer success organization can drive consistency within the organization and customers. Thankfully, the mood was far from despair.

Strategy 136

Strategy New York Examples Resources 136

Reid All About it

DECEMBER 4, 2020

Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. Please participate—or ask the right person in your organization to participate—today because the survey closes at end of business today, Friday, December 4. A message for the board.

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Blended Learning Revenue Conference Technology 300