Association Adviser

JUNE 13, 2018

The MM&C Conference gives association and nonprofit professionals the insight to improve their marcomm and membership strategies, and teaches the latest in engagement, technology and trends from industry leaders. An association’s website can encourage a potential new member to join, or decide not to.

DC 62

DC Washington Member Experience Content 62

Nexus Marketing

OCTOBER 30, 2023

What are the built-in SEO strategies that your team, an outside writer, or ChatGPT might not know to include? Content Strategy These technical elements ensure that Google can easily understand (and will want to rank) your content and, when consistently followed, will set your entire website up for long-term SEO success.

Organization 52

Organization Guidelines FAQ Content 52

Reid All About it

FEBRUARY 5, 2021

If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. Association strategies. What deer hunting taught me about strategy. Non-Dues-A-Palooza Digital Backstage Pass.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

OCTOBER 12, 2018

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. See it in action at the Smithsonian. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 16, 2021

Usability testing. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. How to create an editorial calendar that will streamline your content strategy. Hybrid advocacy.

Revenue 195

Revenue Video Strategy Industry 195

Association Success

DECEMBER 3, 2019

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. That represents a 95 percent drop in the number of pages ASM’s website had — but they still increased their web traffic. . Something had to be done. . So, how did they do it? . Tough love.

Content 83

Content Team Project Strategy 83

YourMembership

DECEMBER 23, 2015

Website traffic increases with video and social media use; with Periscope being the latest craze. Website traffic increases with video and social media use; with Periscope being the latest craze. Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. The weekly list of free educational events and resources for the association community…. Grassroots advocacy survey. Virtual conference attendee’s attention.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. Learn about things to consider in the coming year, including: usability reviews, website redesign or refresh, training, analytics, password manager, cloud services, marketing automation, and more. But you know what? Leading Learning.

Revenue 178

Revenue Conference Education Content 178

Reid All About it

MAY 1, 2020

Find yours on the Feeding America website. The weekly list of free educational events and resources for the association community… For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

FEBRUARY 16, 2018

Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Improving your website—design, user experience, personalization, SEO—doesn’t have to mean a complete redesign or a large investment in new software. I lived that pain at both NAHB and CBIA. Location: Washington DC. More info/register.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

NOVEMBER 3, 2017

Dan Stark, Director of Product Strategy, NimbleUser, and former association executive. The weekly list of free professional development events for the association community… I love the role of content curator, haven’t you noticed? It’s the wannabe librarian in me. Now, if only more associations did this. More info/register.

DC 150

DC Washington Innovation Price 150

WBT Systems

JUNE 12, 2017

Ask them to share how they applied the strategies or tactics in real life, and what obstacles they encountered, lessons they learned, and successes they enjoyed. Ask them to share how they applied the strategies or tactics in real life, and what obstacles they encountered, lessons they learned, and successes they enjoyed.

Course 192

Course Discount Review Education 192

Reid All About it

JULY 9, 2021

The weekly list of free educational events and resources for the association community…. Training programs. The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JULY 24, 2020

Quick hits before we get to the list of this week’s free education: 10 basic guidelines to minimize PDF usability problems. The weekly list of free educational events and resources for the association community… Associations and the future of colleges. For many of us, the answer is a resounding “Yes.” Online learning myths.

Montana 259

Montana Revenue Case Study Conference 259

Higher Logic

JUNE 28, 2018

When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. We also asked about any challenges they were facing. What does a poor open rate really mean?

Marketing 149

Marketing Email Marketing Content Software 149

Reid All About it

NOVEMBER 4, 2016

The only problem with flow is when I forget to set a timer to get up every 30 or 40 minutes to stretch my legs and get some fresh air. Feeling creaky. Before I get to the list of webinars, how about some good reads? Remember, Microsoft owns LinkedIn now so you can imagine the money being poured into this new professional development platform.

Las Vegas 150

Las Vegas Leadership Washington Education 150

Reid All About it

FEBRUARY 23, 2018

Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy.

DC 79

DC Washington LMS Social Media 79

Reid All About it

JUNE 16, 2017

I can imagine associations publishing professional development “skills” for voice-enabled speakers and offering voice-activated search on their websites and mobile apps. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. in AMSes in general, you must get yourself to the next AMS Fest. Disruption is inevitable.

Raleigh 186

Raleigh DC Washington Social Media 186

Associations Now

JANUARY 31, 2019

Your URL is where your association’s website lives—but that could be changing. Then, in a talk at the Bay Area Enigma security conference on Tuesday, Chrome usable security lead Emily Stark began detailing the company’s approach to evolving URLs. Also: Avoid these video mistakes. Nonprofit Video Mistakes to Avoid.

Video 51

Video Proposal Team Products 51

Associations Now

JUNE 21, 2016

If this describes your content strategy, here’s a plea to change your approach. As a journalist, I spend a lot of time perusing websites in search of news. Jakob Nielsen (shown above), a prominent usability expert who came up in van Hilst’s session, addressed the problem with using PDFs in media centers in a 2009 blog post.

Press Release 75

Press Release Content Washington Strategy 75

Associations Now

JULY 11, 2017

If you’re serious about building an inclusive community in your association, you’re probably already paying attention to website accessibility. Why are we talking about accessibility on websites? But the software wasn’t usable with Winn-Dixie’s website. Because of Winn-Dixie.

Miami 81

Miami Florida Software Examples 81

Disciple Media

FEBRUARY 6, 2024

Membership websites or apps are dynamic digital platforms that enable hosts to offer exclusive content, services, or products to subscribers, typically in exchange for a recurring fee. Building a membership site enables you to create a digital home for your community, where members can truly thrive. What is a membership site?

How To 36

How To Price Analysis Content 36

Fonteva

SEPTEMBER 2, 2021

After all , while you may not be seeing your members every day, your membership website is the gateway through which they see you. To ease the search, we’ve compiled a list of the best software on the market based on a balance of usability, visual appeal, overall functionality, and integration capabilities. Here are our top choices.

Software 52

Software System Tools Membership Management 52

Associations Now

NOVEMBER 5, 2018

That doesn’t sound like a lot on its own—the trade paperback isn’t exactly a new phenomenon—but the real strategy is how you read those tiny books. I haven’t seen a new book format that I thought was at all interesting, but I find this format really usable and ­super-portable,” Green told The Washington Post back in August.

Innovation 86

Innovation Software New York Washington 86

Disciple Media

NOVEMBER 1, 2023

” At its core, this isn’t just a fancy website. Beyond revealing competitor strategies—from preferred keywords to content architecture—they can unearth potential avenues for differentiation. It’s not just a trend – they’re a powerful way to connect, engage, and offer unique value to a dedicated audience.

How To 36

How To Price Content Tips 36

Reid All About it

DECEMBER 7, 2018

Speakers include winners in five categories: Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. How does any association professional juggle everything on their to-do list? SmartThoughts ). Marketing Charts ). The Next Web ). More info/register.

Washington 186

Washington DC Library Tips 186

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Association Adviser

JANUARY 9, 2018

It’s possible to take on too many platforms that offer too little usability or too much, leading your staff to become overwhelmed with too many platforms to manage or too many reports to run that they don’t need or understand. Changing up the technology or software systems your association uses is scary. WHEN do you look at technology?

Software 69

Software System Technology Tools 69

Association Adviser

JANUARY 9, 2018

It’s possible to take on too many platforms that offer too little usability or too much, leading your staff to become overwhelmed with too many platforms to manage or too many reports to run that they don’t need or understand. Changing up the technology or software systems your association uses is scary. WHEN do you look at technology?

Software 60

Software System Technology Tools 60

Association Adviser

JANUARY 9, 2018

It’s possible to take on too many platforms that offer too little usability or too much, leading your staff to become overwhelmed with too many platforms to manage or too many reports to run that they don’t need or understand. Changing up the technology or software systems your association uses is scary. WHEN do you look at technology?

Software 60

Software System Technology Tools 60

Vanguard Tech

JUNE 18, 2013

Can you believe that almost 40% of associations have not done a website redesign in more than 3 years ? This was a key finding from the Association Website Redesign benchmarking survey we fielded late last year. In fact, many have never managed a website redesign before and have many questions as we start the process.

Project 70

Project Survey Cost Analysis 70

Slice-Works

APRIL 1, 2015

In late February, Google announced that starting April 21 , their search engines would give ranking preference to websites that are mobile optimized. From their website, I could even look up job opportunities on my mobile. Remember, April 21, Google will give ranking preference to mobile-optimized websites. and test any URL.

Strategy 28

Strategy Content Marketing Software 28

Reid All About it

SEPTEMBER 16, 2022

Mobilize Networks offers “ enlightened and informed engagement strategies ” that reimagine the member journey. The weekly list of free educational events and resources for the association community…. Membership tiers. MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market.

LMS 43

LMS Revenue Arlington Education 43

Association Success

DECEMBER 20, 2018

This second part of the Lean series walks you through ACE’s Lean problem solving process. Part One of this series introduced Peter Dudka to the ACE conversation, and looked at the basics of Lean Startup methods and tactics. The question remained: how do we apply these concepts in a real-life challenge facing associations?

Certificate 60

Certificate Process Revenue Marketing 60

Reid All About it

SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Workplace trends. Education program development.

Arlington 41

Arlington Education LMS Revenue 41

Reid All About it

MARCH 18, 2022

Digital transformation strategy. The weekly list of free educational events and resources for the association community…. Soul music. Violinists across the world play for Ukraine —a minute and a half that will move you to tears. Well, it did me, whether from the beauty or sadness, I don’t know. Certification wave. Imposter syndrome.

Revenue 39

Revenue Technology Video LMS 39