Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Membership Marketing

APRIL 1, 2011

However, there may be hope for membership growth even if an organization is faced with insufficient staff, market saturation, an inadequate association management database, or inadequate research to understand the market they serve as the biggest challenges. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 11, 2010

In these tough times associations have looked to improve their efficiency and do more with less. As a result, we have had a number of new groups come on board because Avectra's association management software helps them do that (Ispoke with one client who says it saves him a day of work each week so he can focus on other things).

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

APRIL 9, 2010

I think that the use of social media in associations is one of the most talked about and important topics in association management. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Membership Recruitment.

Social Media 40

Social Media Survey Report Case Study 40