Reid All About it

SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual conferences.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. .* – Improving Member Engagement (Coffee Talk – Alexandria VA). 1 CAE credit.

Arlington 170

Arlington DC Washington LMS 170

Association Navigator

APRIL 12, 2013

So I took an offer in 2000 to be the Director of Government Relations, for an association management company called The Roberts Group. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events.

Alabama 100

Alabama Handbook Washington Pennsylvania 100

Association Adviser

SEPTEMBER 22, 2016

A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Make your meetings more social! But consider this: most definitions of the millennial generation include people born between 1981 and 2000. Certification programs.

millennials 60

millennials Leadership Marketing Industry 60

Membership Marketing

APRIL 10, 2012

• Acquire or maintain a certification (22%). So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association.

Products 40

Products Survey Social Media Price 40

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. Cost of Wrong Strategy. (8). growth strategies. (4).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5).

Marketing 40

Marketing Price Survey Recruiting 40