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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

DECEMBER 11, 2023

Set regular check-in meetings with your sponsorship team to review any updates, identify new performance metrics, and track new data points in your database. For instance, when you raised the price of your hole sponsorships at your golf fundraiser, you raised an additional $2000 and onboarded an additional 10 new sponsors.

Nebraska 52
Nebraska Revenue Software Education 52
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Two More Views on Member Value

Associations Now

SEPTEMBER 21, 2016

Member data is great, but it won’t answer all your questions. A pair of qualitative methods for understanding value might help your association better meet member needs. The cover of the September 2016 issue of Harvard Business Review asks a fundamental question: “What does your customer really want?”.

Analysis 40
Analysis Member Engagement Innovation Products 40
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