Remove 2002 Remove 2008 Remove How To Remove Marketing
article thumbnail

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

article thumbnail

Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

We definitely need more talk about individual and collective risk tolerance and how to effectively manage perceived (or real) risk associated with innovations that are deemed worth pursuing. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). December 2008 (9).

article thumbnail

Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

He graduated from Transylvania University in Lexington in 2002 with a degree in Business Administration, and completed his Master of Science in Sport Administration from Eastern Kentucky University in 2006. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association.

article thumbnail

Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2). Jul 2008 (8). May 2008 (5). Apr 2008 (3).