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Jeffrey Cufaude, Idea Architects: Five Lessons from the Road

Idea Architects

At the California and Nevada Credit Union Leagues Annual Meeting , Charlene Li reminded participants that social media is about relationships. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2). Jul 2008 (8). May 2008 (5). Apr 2008 (3). Mar 2008 (4). Feb 2008 (3). Jan 2008 (4).

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Moneyball and Management Innovation

Jamie Notter

It’s written by Olivier Blanchard, author of the book Social Media ROI and the Brandbuilder blog. Olivier is talking more specifically about how companies are struggling to do social media well because they fundamentally misunderstand how the game has changed. Social Media. image credit.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Tony Rossell.