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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Social Media.

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Writing the Financial Policy : Off Stage

Off Stage

29, 2009 - Writing the Financial Policy. International Real Property Foundation, 2002. • Association Marketing. Social Media. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. May 30, 2003. Many AEs spend a great deal of time writing and revising association. of most businesses.

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