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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

The foremost certification of the meetings, conventions and exhibitions industry, the CMP program recognizes individuals who have achieved the industrys highest standard of professionalism. The credential, awarded by the Convention Industry Council (CIC), is the most widely known and well-respected designation for meeting planners.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid.

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. The Spread of Social. The Growth of Mobile. I can’t remember the last time that happened.

Course 101
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda. READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study.

Survey 60
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Writing the Financial Policy : Off Stage

Off Stage

Many AEs spend a great deal of time writing and revising association. Associations spend significant. area of association management, even though significantly few of us have. However, no single policy area is more important to an associations. communication than one that is constantly re-inventing itself in.

Review 40