Small Groups Of Friends Are The Key To Influence Not Swaying Influential People
Velvet Chainsaw
MARCH 20, 2012
Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Much of the marketing for the past several years has focused on finding and winning over influencers who then spread the message to their followers. The Keller Fay Group has conducted several studies on how people communicate.
Let's personalize your content