Aaron Wolowiec

JULY 16, 2013

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. De Cagna is author of the e-book “ Associations Unorthodox ,” which discusses six shifts in thinking.

Innovation 100

Innovation Atlanta Leadership Cost 100

Idea Architects

MARCH 4, 2012

In 2002, the American Society of Association Executives Foundation identified Meaning Matters as one of the seven emerging issues affecting associations. The importance of this approach is evidenced in Daniel Pinks recent book, Drive , which examines how autonomy, mastery, and purpose unlock individuals intrinsic motivation.

Columbus 60

Columbus DC Louisville Houston 60

Idea Architects

JULY 23, 2012

Beck noted in their book, The Attention Economy , everyone suffers from some form of attention-deficit disorder given the myriad of messages bombarding our senses all day long. reduced cost courtesy of others’ doing the underwriting. need to pass on more of the real cost and finding members and customers. Dec 2002 (6).

Columbus 60

Columbus DC Louisville Houston 60

Idea Architects

MARCH 4, 2013

Looking back If I judged my success since founding Idea Architects in 2002 by business volume alone, it’s been a nice decade for the most part. Introducing simplicity and clarity in areas that seem to be increasingly clouded by unnecessary complexity, specifically the topics of productive workplaces, strategy, and innovation.

Conference 60

Conference Content Leadership Resources 60

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Cost Price Survey 40