Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

Marketing 40

Marketing Cost Price Survey 40

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

SCD Group

OCTOBER 9, 2014

The other day while browsing at a bookstore, I purchased a copy of Indianapolis Colts coach Chuck Pagano’s book Sidelined. The book focuses on his first year as head coach. Starting with the book’s foreword, I realized the book provided some value lessons for association executives and leaders of any organization.

Indianapolis 40

Indianapolis Team System Process 40

Idea Architects

JULY 23, 2012

Beck noted in their book, The Attention Economy , everyone suffers from some form of attention-deficit disorder given the myriad of messages bombarding our senses all day long. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s.

Columbus 60

Columbus DC Louisville Houston 60

Jamie Notter

JULY 23, 2012

Books: Jamie Notter. If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams).

Innovation 70

Innovation Oakland Social Media Team 70

Holly Duckworth

JUNE 23, 2014

A few might ask me for what book I am taking on my vacation. Be a more effective staff or volunteer leader by embracing six emerging competencies, eight essential organizational foundations, and one unifying strategy (co-creation). Increase your leadership capacity with this book geared specifically for association leaders.

Leadership 28

Leadership Recruiting Recruitment Price 28