Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

Book Review: iPhone Millionaire

SocialFish

In the next few years, virtually every interaction and transaction we carry out, whether it’s buying new clothes or finding a new mate, is going to be carried out on a screen. This is a guest post from Michael Rosenblum , author of iPhone Millionaire.

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Report: Terror Risk Tops Safety Concerns for Business Travelers

Associations Now

A new Global Business Travel Association report reveals that many business travelers’ biggest safety concern is terrorism, despite the fact that other risk factors, such as theft or street violence, are much more likely.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. In The New York Times ’ case, it’s been using such a platform, internally called Paperboy, for more than a decade—just to make the production process bearable. “It’s

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. If you look at the way that Komen and Planned Parenthood approached the communication around the decision there are stark differences. via the New York Times ).

Business Ideas for Women

SocialFish

Kendra Scott , 44, is the founder, chairman, lead designer and CEO of Kendra Scott, LLC , a jewelry company that was founded in 2002. Thomae, with the help of two of her friends, worked on the design, look, and voice of the new company. It is headquartered in New York, New York.