Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1.

Marketing 40

Marketing Cost Price Survey 40

Associations Now

JANUARY 31, 2017

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Associations Now

AUGUST 5, 2013

There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.

California 40

California San Francisco Price Revenue 40

Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Those in the association world are a little less blunt about the information gathering process.

Survey 60

Survey Analysis Oakland Innovation 60